Coca Cola Co  (KO)
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Coca Cola Co

Business Description

The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries and include the leading soft drink products in most of these countries.

Our business is nonalcoholic beverages?principally carbonated soft drinks, but also a variety of noncarbonated beverages. We manufacture beverage concentrates and syrups, as well as some finished beverages, which we sell to bottling and canning operations, distributors, fountain wholesalers and some fountain retailers. We also produce, market and distribute juices and juice drinks and certain water products. In addition, we have ownership interests in numerous bottling and canning operations.

We believe that our success depends on our ability to connect with consumers by creating brands they love. It further depends on the capacity of our people, together with our bottling partners, to find new and appealing ways to deliver those brands to thirsty people everywhere. Our Company has adopted an approach to its business that is based on the following strategic priorities:

? Accelerate carbonated soft-drink growth, led by Coca-Cola

? Selectively broaden our family of beverage brands to drive profitable growth

? Grow system profitability and capability together with our bottling partners

? Serve customers with creativity and consistency to generate growth across all channels

? Direct investments to highest-potential areas across markets

? Drive efficiency and cost effectiveness everywhere

The Companys operating structure includes the following operating segments, the first five of which are also sometimes referred to as strategic business units:

? North America

? Africa

? Asia

? Europe, Eurasia and Middle East

? Latin America

? Corporate

We sell the concentrates and syrups for bottled and canned beverages to authorized bottling and canning operations. In addition to concentrates and syrups for soft drink products and flavored noncarbonated beverages, we also sell concentrates for purified water products such as Dasani to authorized bottling?operations.

Authorized bottlers or canners either combine our syrup with carbonated water or combine our concentrate with sweetener, water and carbonated water to produce finished soft drinks. The finished soft drinks are packaged in authorized containers bearing our trademarks?such as cans, refillable and non-refillable glass and plastic bottles ("bottle/can products")?and are then sold to retailers ("bottle/can retailers") or, in some cases,?wholesalers.

Competitive products include carbonates, packaged water, juices and nectars, fruit drinks and dilutables (including syrups and powdered drinks), sports and energy drinks, coffee and tea, still drinks and other beverages. Nonalcoholic beverages are sold to consumers in both ready-to-drink and not-ready-to-drink form. In many of the countries in which we do business, including the United States, PepsiCo,?Inc. is a primary competitor of ours. Other significant competitors include Nestl? S.A., Cadbury Schweppes plc, Groupe Danone and Kraft Foods?Inc., among others.

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