Business Description
We are a leading designer and manufacturer of a wide range of power generation
equipment and other engine powered products serving the residential, light commercial
and industrial markets. Power generation is our primary focus, which differentiates
us from our primary competitors that also have broad operations outside of the
generator market. As the only significant market participant focused predominantly
on these products, we have one of the leading market positions in the power
generation market in North America and an expanding presence internationally.
We believe we have one of the widest ranges of products in the marketplace,
including residential, commercial and industrial standby generators; as well
as portable and mobile generators used in a variety of applications. Other engine
powered products that we design and manufacture include light towers which provide
temporary lighting for various end markets; commercial and industrial mobile
heaters used in the oil & gas, construction and other industrial markets;
and a broad product line of outdoor power equipment for residential and commercial
use.
We design, manufacture, source and modify engines, alternators, transfer switches
and other components necessary for our products, which are fueled by natural
gas, liquid propane, gasoline, diesel and Bi-Fuel™. Our products are available
globally through a broad network of independent dealers, distributors, retailers,
wholesalers and equipment rental companies under a variety of brand names. We
also sell direct to certain national and regional account customers, as well
as to individual consumers, that are the end users of our products.
We have a significant market share in the residential and light commercial markets
for automatic standby generators, which we believe remain under-penetrated in
the marketplace. We also have a leading market position for portable generators
used in residential, light construction and recreational applications. We believe
that our leading market position is largely attributable to our strategy of
providing a broad product line of high-quality, innovative and affordable products
through our extensive and multi-layered distribution network to whom we offer
comprehensive support and programs from the factory. In addition, we are a leading
provider of light towers, mobile generators, flameless heaters, outdoor power
equipment and industrial diesel generators ranging in sizes up to 3,250kW.
We design and manufacture stationary, portable and mobile generators with single-engine
outputs ranging between 800W and 3,250kW. We have the ability to expand the
power range for certain stationary generator solutions to much larger multi-megawatt
systems through an integrated paralleling configuration called Modular Power
Systems (MPS). Other engine powered products that we design and manufacture
include light towers, mobile heaters, power washers and water pumps, along with
a broad line of outdoor power equipment. We classify our products into three
categories based on similar range of power output geared for varying end customer
uses: Residential products, Commercial & Industrial (C&I) products and
Other products. The following summary outlines our portfolio of products, including
their key attributes and customer applications.
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