The Vita Coco Company Inc

History of The Vita Coco Company Inc

The Vita Coco Company Inc is a New York-based beverage company that was founded in 2004 by childhood friends, Michael Kirban and Ira Liran. The founders were inspired to create the company during a trip to Brazil, where they discovered the benefits of coconut water.

Initially, the company faced difficulties in finding a reliable supplier of high-quality coconut water. However, they eventually found a source of fresh, natural coconut water in Brazil, which served as the basis for their product.

Their first product, Vita Coco coconut water, was launched in 2004 in New York City. The beverage was an instant hit, and the company quickly expanded to other cities in the US. Over the years, the company has expanded its product line to include a range of flavored coconut water, as well as other coconut-based products, such as coconut milk and oil.

The company has also expanded globally, with operations in over 30 countries. In 2014, the company was valued at over $665 million.

Today, Vita Coco is one of the leading brands in the coconut water industry, with a strong reputation for producing high-quality, natural products. The company remains committed to sustainability and ethical practices, working closely with farmers and suppliers to ensure their products are produced in a responsible manner.