Adtheorent Holding Inc's Suppliers recorded an increase in sales by 7.9 % year on year in Q1 2024, sequentially sales grew by 2.72 %, Adtheorent Holding Inc recorded an increase in cost of sales by 12.04 % year on year, relative to one quarter ago cost of sales fell by -26.44 % in Q1.
Adtheorent Holding Inc's Suppliers recorded an increase in sales by 7.9 % year on year in Q1 2024, sequentially sales grew by 2.72 %, Adtheorent Holding Inc recorded increase in cost of sales by 12.04 % year on year, compare to one quarter ago cost of sales fell by -26.44 % in Q1.
The company sources digital media from suppliers including publishers such as The New York Times, utilizing real-time auctions facilitated by supply-side platforms connected to individual publishers. Its machine learning platform optimizes media buying by bidding on selected ad impressions within these auctions. The company does not use cookies for ad targeting, aligning with the planned phase-out of third-party cookies by Google in 2024. It supports industry initiatives led by Google and Microsoft that promote privacy-focused ad serving and measurement through API-based methods. The company's targeting strategy relies on aggregated and statistical data rather than individualized user profiles and does not depend on third-party partners for licensing user profiles or IDs. Additionally, it employs machine learning to improve location-based targeting in a privacy-conscious manner, enhancing the value of location data for predictive advertising.
Adtheorent Holding Inc's Comment on Supply Chain
The company sources digital media from suppliers including publishers such as The New York Times, utilizing real-time auctions facilitated by supply-side platforms connected to individual publishers. Its machine learning platform optimizes media buying by bidding on selected ad impressions within these auctions. The company does not use cookies for ad targeting, aligning with the planned phase-out of third-party cookies by Google in 2024. It supports industry initiatives led by Google and Microsoft that promote privacy-focused ad serving and measurement through API-based methods. The company's targeting strategy relies on aggregated and statistical data rather than individualized user profiles and does not depend on third-party partners for licensing user profiles or IDs. Additionally, it employs machine learning to improve location-based targeting in a privacy-conscious manner, enhancing the value of location data for predictive advertising.
ADTH's Suppliers Net Income grew by
ADTH's Suppliers Net margin grew in Q1 to
26.04 %
9.41 %
ADTH's Suppliers Net Income grew by 26.04 %
ADTH's Suppliers Net margin grew in Q1 to 9.41 %
Adtheorent Holding Inc's Suppliers Sales Growth
in Q1 2024 by Industry
Sources:
Adtheorent Holding Company Inc 's official press releases and regulatory filings; CSIMarket.com's supply-chain research; and the financial filings and press releases of other companies cited in this report.
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