| Market Capitalization (Millions $) |
- |
| Shares
Outstanding (Millions) |
911 |
| Employees |
1,400 |
| Revenues (TTM) (Millions $) |
553 |
| Net Income (TTM) (Millions $) |
60 |
| Cash Flow (TTM) (Millions $) |
576 |
| Capital Exp. (TTM) (Millions $) |
14 |
Business Description
IronSource Ltd. is a leading provider of monetization technologies for mobile and desktop applications, serving over 80,000 app developers worldwide. The Israel-based company provides a comprehensive solution that enables developers to earn revenue from their apps, track their metrics, and optimize their marketing campaigns with data-driven insights.
Founded in 2010, IronSource began as a software development company before pivoting to the mobile advertising industry in 2013. Since then, the company has expanded to offer a suite of services including ad mediation, rewarded video advertising, in-app bidding, and SDK management.
IronSource's ad mediation platform allows developers to optimize their revenue streams across multiple ad networks through a single, user-friendly dashboard. This feature automatically fills unsold inventory with ads from different ad networks, ensuring maximum revenue potential for the developer.
The company's rewarded video advertising, on the other hand, incentivizes users to watch ads by offering them in-app rewards or virtual goods. This approach has been proven to increase engagement and revenue for developers.
IronSource's in-app bidding solution is a programmatic advertising platform that allows developers to auction their ad inventory to multiple programmatic demand sources in real-time, resulting in increased ad revenue and higher fill rates.
IronSource also offers a comprehensive SDK management solution, which allows developers to easily integrate multiple SDKs into their apps and manage their functions in one place.
Apart from its product offerings, IronSource also provides analytical and optimization tools that help developers fine-tune their monetization strategies. These tools include user acquisition analytics, audience segmentation, cohort analysis, and real-time reporting.
IronSource has raised over $500 million in funding from prominent venture capital firms like Access Industries, 83North, and Redline Capital Management. The company has offices in Tel Aviv, New York, San Francisco, Seoul, Beijing, Tokyo, and London, with over 1,000 employees worldwide.
Company Address: 121 Menachem Begin Street Tel Aviv 6701203
Company Phone Number: 74 799 0001 Stock Exchange / Ticker: NYSE IS
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