We are a materials technology and manufacturing company that develops and commercializes
products made from amorphous alloys. Our Liquidmetal® family of alloys consists
of a variety of proprietary bulk alloys and composites that utilize the advantages
offered by amorphous alloy technology. We design, develop, manufacture, and
sell products and custom components from bulk amorphous alloys to customers
in a wide range of industries. We also partner with third-party manufacturers
and licensees to develop and commercialize Liquidmetal alloy products.
Amorphous alloys are, in general, unique materials that are distinguished by
their ability to retain a random atomic structure when they solidify, in contrast
to the crystalline atomic structure that forms in other metals and alloys when
they solidify. Liquidmetal alloys are proprietary amorphous alloys that possess
a combination of performance, processing, and potential cost advantages that
we believe will make them preferable to other materials in a variety of applications.
The amorphous atomic structure of our alloys enables them to overcome certain
performance limitations caused by inherent weaknesses in crystalline atomic
structures, thus facilitating performance and processing characteristics superior
in many ways to those of their crystalline counterparts. Our alloys and the
injection molding technology we employ result in components that exhibit: exceptional
dimensional control and repeatability that rivals precision machining, excellent
corrosion resistance, brilliant surface finish, high strength, high hardness,
high elastic limit, alloys that are non-magnetic, and the ability to form complex
shapes common to the injection molding of plastics. Interestingly, all of these
characteristics are achievable from the molding process, so design engineers
do not have to select specific alloys to achieve one or more of the characteristics,
as is the case with crystalline materials. We believe these advantages could
result in Liquidmetal alloys supplanting high-performance alloys, such as titanium,
stainless steel, and other incumbent materials in a variety of applications.
Moreover, we believe these advantages could enable the introduction of entirely
new products and applications that are not possible or commercially viable with
other materials.
Focusing Our Marketing Activities on Select Products with Optimized Gross-Margins.
We have focused and continue to focus our marketing activities on select products
with optimized gross margins for the long term. This strategy is designed to
align our product development initiatives with our processes and cost structure,
and to reduce our exposure to more commodity-type product applications that
are prone to unpredictable demand and fluctuating pricing. Our focus is primarily
on products that possess design features that take advantage of our existing
and developing manufacturing technology and that command a price commensurate
with the performance advantages of our alloys. In addition, we will continue
to engage in prototype manufacturing, both for internally manufactured products
and for products that will ultimately be licensed to or manufactured by ourselves
and/or third parties.
Pursuing Strategic Partnerships in Order to More Rapidly Develop and Commercialize
Products. We have and continue to actively pursue and support strategic partnerships
that will enable us to leverage the resources, strength, and technologies of
other companies in order to more rapidly develop and commercialize products.
These partnerships may include licensing transactions in which we license full
commercial rights to our technology in a specific application area, or they
may include transactions of a more limited scope in which, for example, we outsource
manufacturing activities or grant limited licensing rights. We believe that
utilizing such a partnering strategy will enable us to reduce our working capital
burden, better fund product development efforts, better understand customer
adoption practices, leverage the technical and financial resources of our partners,
and more effectively handle product design and process challenges.
Advancing the Liquidmetal® Brand. We believe that building our corporate
brand will foster continued adoption of our technology. Our goal is to position
Liquidmetal alloys as a superior substitute for materials currently used in
a variety of products across a range of industries. Furthermore, we seek to
establish Liquidmetal alloys as an enabling technology that will facilitate
the creation of a broad range of commercially viable new products. To enhance
industry awareness of our company and increase demand for Liquidmetal alloys,
we are engaged in various brand development strategies that could include collaborative
advertising and promotional campaigns with select customers, industry conference
and trade show appearances, public relations, and other means.