JetBlue Airways Corporation, or JetBlue, is New Yorks Hometown Airline™.
JetBlue carried over 32 million passengers with an average of 825 daily flights
and served 87 destinations in the United States, the Caribbean and Latin America.
JetBlue was incorporated in Delaware in August 1998, commenced service on February
11, 2000, and had grown to become the fifth largest passenger carrier in the
U.S. based on available seat miles, or ASMs, as reported by these passenger
airlines. We believe our differentiated product and culture combined with our
competitive cost structure enables us to compete fiercely in the high-value
geography we serve. Looking to the future, we plan to continue to grow in our
high-value geography, invest in industry leading products and provide award
winning service by our 15,500 dedicated employees, whom we refer to as Crewmembers.
Going forward we believe we will continue to differentiate ourselves from the
other airlines, enabling us to continue to attract a greater mix of customers
and to allocate further profitable growth across our network. We are focused
on driving to deliver solid results for our shareholders, our customers and
our Crewmembers.
We offer our customers a distinctive flying experience which we refer to as
the “JetBlue Experience”. We believe we deliver award winning service
that focuses on the customer experience from booking their itinerary to arrival
at their final destination. Typically, our customers are neither high-traffic
business travelers nor ultra-price sensitive travelers. Rather, we believe we
are the carrier of choice for the majority of travelers who have been underserved
by other airlines as we offer differentiated product and award winning customer
service.
Delivering the JetBlue Experience to our customers through our differentiated
product and culture is core to our mission to inspire humanity. We look to attract
new customers to our brand and provide current customers reasons to come back
to us by continuing to innovate our customer experience. We believe that we
can adapt to the changing needs of our customers and a key element of our success
is the belief that competitive fares and quality air travel need not be mutually
exclusive.
Our award winning service begins from the moment our customers purchase a ticket
from one of our distribution channels such as www.jetblue.com, our mobile applications
or our reservations centers. In the first half of 2015, we are anticipating
the role out of our new pricing model, Fare Families. Customers will be presented
with a choice of fare options, with all fares including our core offering of
free in-flight entertainment, free brand name snacks and free non-alcoholic
beverages. Customers can choose to “buy up” to an option with additional
offerings. We believe this system will allow customers to select the products
or services they need or value the most when they travel, without paying for
the things they don’t need or value.
Upon arrival at the airport our customers are welcomed by our dedicated Crewmembers
and are able choose to purchase one of our ancillary options such as Even More™
Speed, which allows them to enjoy an expedited security experience in most domestic
JetBlue locations.
Once onboard our aircraft, customers enjoy seats in a comfortable layout and
the most legroom in the main cabin of all U.S. airlines, based on average fleet-wide
seat pitch. Our Even More™ Space seats are available for purchase across
our fleet, giving customers the opportunity to enjoy additional legroom. Customers
on certain transcontinental flights have the option to purchase our premium
service, Mint™, which has 16 fully lie-flat seats, including four that
are in suites with privacy doors.
Our in-flight entertainment system onboard our Airbus A320 and EMBRAER 190 aircraft
includes 36 channels of free DIRECTV®, 100 channels of free SiriusXM®
satellite radio and premium movie channel offerings from JetBlue Features®,
our source of first run films. Customers on our Airbus A321 aircraft have access
to 100 channels of DIRECTV® and 100+ channels of SiriusXM® radio. Our
Mint™ customers enjoy 15-inch flat screen televisions to experience our
in-flight entertainment offerings. In December 2013, we began to retrofit our
Airbus fleet with Fly-Fi™, a broadband product, with connectivity that
is significantly faster than competing KU-band satellites and older ground to
air technology. Current partners include Coursera, FOX, HarperCollins Publishers,
National Geographic, Rouxbe and Time Inc.
We are a predominately point-to-point system carrier, with the majority of
our routes touching at least one of our six focus cities of New York, Boston,
Fort Lauderdale-Hollywood, Orlando, Long Beach and San Juan, Puerto Rico.
We strengthened the relationship with one of our existing partners, El Al Airlines,
to include code-sharing. Code-sharing is a practice in which one airline places
its name and flight number on flights operated by another airline. In 2015,
we expect to continue to seek additional strategic opportunities through new
commercial partners as well as assess ways to deepen select current airline
partnerships. We plan do this by expanding code-share relationships and other
areas of cooperation such as frequent flyer programs. We believe these commercial
partnerships allow us to leverage our strong network and drive incremental traffic
and revenue while improving off-peak travel.
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