During the corresponding time, Vivid Seats Inc saw a revenue deteriorated by -23.31 % year on year, sequentially revenue fell by -0.81 %. While revenue at the Vivid Seats Inc 's corporate clients
Vivid Seats Inc's Comment on Sales, Marketing and Customers
The company operates primarily through its Marketplace and Resale segments. The Marketplace segment generates revenue from service and delivery fees charged to buyers, referral fees from third-party event insurance providers, and previously from Vivid Picks, LLC, a real-money daily fantasy sports mobile app until July 18, 2025. Event tickets sold are categorized into Concerts (musical acts and music festivals), Sports (including Major League Baseball, the National Basketball Association, the National Football League, the National Hockey League, college sports, Women’s National Basketball Association, National Women’s Soccer League, soccer, racing, and minor league baseball), and Theater (Broadway and off-Broadway plays, musicals, stage shows, comedy acts, speaker series, and family entertainment). The Resale segment acquires tickets for resale on secondary marketplaces, including the company’s own platform, and supports internal research and development. The company targets buyers by promoting its ticket listings, Lowest Price Guarantee, 100% Buyer Guarantee, and Vivid Seats Rewards loyalty program to increase market share and buyer engagement.
In an ambitious move that marks a significant shift in the landscape of sports media and fan engagement, Vivid Seats has announced an exclusive multiyear media partnership with I Am Athlete, the groundbreaking platform co-founded by former NFL star Brandon Marshall. Central to this collaboration is the launch of I Am Athlete Daily, a new show set to debut in September, which promises to reshape how sports narratives are told and consumed.As the demand for authentic sports commentary and unique insights into the lives of athletes continues to grow, Vivid Seats is strategically positioning itself at the intersection of sports fandom and media innovation. This partnership not only underscores the evolving role ...
Vivid Seats Inc., a prominent marketplace connecting buyers and sellers in the ticketing industry, has achieved yet another remarkable feat. In a recent announcement, the company proudly revealed its inclusion in Fast Company s esteemed list of the World s Most Innovative Companies of 2024. This recognition signifies Vivid Seats commitment to leveraging its advanced technology platform to transform the way people enjoy live events worldwide.Empowering Ticket Buyers and Sellers:Driven by its unwavering dedication to improving the ticket purchasing process, Vivid Seats has revolutionized the industry by offering an intuitive and user-friendly marketplace. Through its cutting-edge technology, the company effic...
In a significant development in the world of sports and live entertainment, Vivid Seats Inc. (NASDAQ: SEAT), a prominent online ticket marketplace, has joined hands with AEG, the leading sports and live entertainment company. The partnership, announced on January 11, 2024, will see Vivid Seats becoming the official secondary ticketing marketplace partner for both the LA Kings (NHL) and the LA Galaxy (MLS). Facilitated by AEG Global Partnerships, this collaboration aims to provide fans with enhanced ticket purchasing options for all regular season home games of both teams.Vivid Seats: A Leading Marketplace Revolutionizing Ticket Sales:Vivid Seats has carved a niche for itself in the ticket marketplace industr...
Vivid Seats Inc’s Comment on Sales, Marketing and Customers
The company operates primarily through its Marketplace and Resale segments. The Marketplace segment generates revenue from service and delivery fees charged to buyers, referral fees from third-party event insurance providers, and previously from Vivid Picks, LLC, a real-money daily fantasy sports mobile app until July 18, 2025. Event tickets sold are categorized into Concerts (musical acts and music festivals), Sports (including Major League Baseball, the National Basketball Association, the National Football League, the National Hockey League, college sports, Women’s National Basketball Association, National Women’s Soccer League, soccer, racing, and minor league baseball), and Theater (Broadway and off-Broadway plays, musicals, stage shows, comedy acts, speaker series, and family entertainment). The Resale segment acquires tickets for resale on secondary marketplaces, including the company’s own platform, and supports internal research and development. The company targets buyers by promoting its ticket listings, Lowest Price Guarantee, 100% Buyer Guarantee, and Vivid Seats Rewards loyalty program to increase market share and buyer engagement.
Sources:
Vivid Seats Inc’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
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