During the corresponding time, Scholastic Corporation saw a revenue deteriorated by -6.33 % year on year, sequentially revenue grew by 44.67 %. While revenue at the Scholastic Corporation's corporate clients
Scholastic's Comment on Sales, Marketing and Customers
The company serves school personnel, volunteers, and parent-teacher organizations that organize physical book fairs, primarily in schools. Its school-based book clubs target pre-K through grade 8 students in the United States, distributing promotional materials to classrooms. Orders are mainly placed online by parents or aggregated by teachers, who receive bonus points and incentives. In the trade segment, the company publishes and sells children's books through bookstores, online retailers, mass merchandisers, specialty sales outlets, and other book retailers, primarily in the United States. It also supplies books to its proprietary school channels. Notable trade publications include Harry Potter, The Hunger Games, The Baby-Sitters Club, The Magic School Bus, Captain Underpants, Dog Man, Wings of Fire, Cat Kid Comic Club, I Survived, Goosebumps, Clifford The Big Red Dog, Peppa Pig, Pokemon, Klutz, and Make Believe Ideas products. Customers and markets identified in filings include Klutz and Make Believe Ideas.
Scholastic’s Comment on Sales, Marketing and Customers
The company serves school personnel, volunteers, and parent-teacher organizations that organize physical book fairs, primarily in schools. Its school-based book clubs target pre-K through grade 8 students in the United States, distributing promotional materials to classrooms. Orders are mainly placed online by parents or aggregated by teachers, who receive bonus points and incentives. In the trade segment, the company publishes and sells children's books through bookstores, online retailers, mass merchandisers, specialty sales outlets, and other book retailers, primarily in the United States. It also supplies books to its proprietary school channels. Notable trade publications include Harry Potter, The Hunger Games, The Baby-Sitters Club, The Magic School Bus, Captain Underpants, Dog Man, Wings of Fire, Cat Kid Comic Club, I Survived, Goosebumps, Clifford The Big Red Dog, Peppa Pig, Pokemon, Klutz, and Make Believe Ideas products. Customers and markets identified in filings include Klutz and Make Believe Ideas.
Sources:
Scholastic Corporation’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Scholastic Corporation’s corporate clients.
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