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Pulse Beverage Corp  (PLSB)
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Pulse Beverage's Customers Performance

PLSB

 
PLSB's Source of Revenues Pulse Beverage's Customers have recorded a rise in their cost of revenue by 20.3 % in the 3 quarter 2017 year on year, sequentially costs of revenue grew by 35.66 %, for the same period Pulse Beverage Corp revnue deteriorated by -33.51 % year on year, sequentially revenue grew by 7.89 %.

List of PLSB Customers




Pulse Beverage's Customers have recorded a rise in their cost of revenue by 20.3 % in the 3 quarter 2017 year on year, sequentially costs of revenue grew by 35.66 %, for the same period Pulse Beverage Corp revnue deteriorated by -33.51 % year on year, sequentially revenue grew by 7.89 %.

List of PLSB Customers


   
Customers Net Income fell in Q3 by Customers Net margin fell to %
-0.62 % 2.6 %



Pulse Beverage's Customers, Q3 2017 Revenue Growth By Industry
Customers in Real Estate Investment Trusts Industry -3.17 %   
Customers in Hotels & Tourism Industry      16.46 %
Customers in Restaurants Industry -3.89 %   
Customers in Department & Discount Retail Industry      1.37 %
Customers in Grocery Stores Industry      94.42 %
     
• Customers Valuation • Segment Rev. Growth • Segment Inc. Growth • Customers Mgmt. Effect.


Pulse Beverage's Comment on Sales, Marketing and Customers



Direct Store Delivery (“DSD”)

DSDs primarily distribute beverages, chips, snacks and milk and provide pre-sales, delivery and merchandising services to their customers. Service levels are daily and weekly and they require 25% to 30% gross profit from sales to their customers. We maintained a network of more than 150 distributors in over 48 states in America, nine provinces in Canada, Panama, Mexico, Bermuda and Ireland. We grant these independent distributors the exclusive right in defined territories to distribute finished cases of one or more of our products through written agreements. These agreements typically include compensation to those distributors in the event we provide product directly to one of our regional retailers located in the distributor’s region. We are also obligated to pay termination fees for cancellations of most of these written distributor agreements, which have terms generally ranging from one to three years. We have chosen, and will continue to choose, our distributors based on their perceived ability to build our brand franchise in convenience stores and grocery stores.

Direct to Retail Channel (“Warehouse Direct”)

We have secured listings with large retail convenience store and grocery store chains where we ship direct to the chain stores warehousing system. Retailers must have warehousing and delivery capabilities. Services to retailers are provided by an assigned broker, approved by us, to oversee pre-sale and merchandising services. Our direct to retail channel of distribution is an important part of our strategy to target large national or regional restaurant chains, retail accounts, including mass merchandisers and premier food-service businesses. Through these programs, we negotiate directly with the retailer to carry our products, and the account is serviced through the retailer’s appointed distribution system. These arrangements are terminable at any time by these retailers or us, and contain no minimum purchase commitments.


Pulse Beverage's Comment on Sales, Marketing and Customers


Direct Store Delivery (“DSD”)

DSDs primarily distribute beverages, chips, snacks and milk and provide pre-sales, delivery and merchandising services to their customers. Service levels are daily and weekly and they require 25% to 30% gross profit from sales to their customers. We maintained a network of more than 150 distributors in over 48 states in America, nine provinces in Canada, Panama, Mexico, Bermuda and Ireland. We grant these independent distributors the exclusive right in defined territories to distribute finished cases of one or more of our products through written agreements. These agreements typically include compensation to those distributors in the event we provide product directly to one of our regional retailers located in the distributor’s region. We are also obligated to pay termination fees for cancellations of most of these written distributor agreements, which have terms generally ranging from one to three years. We have chosen, and will continue to choose, our distributors based on their perceived ability to build our brand franchise in convenience stores and grocery stores.

Direct to Retail Channel (“Warehouse Direct”)

We have secured listings with large retail convenience store and grocery store chains where we ship direct to the chain stores warehousing system. Retailers must have warehousing and delivery capabilities. Services to retailers are provided by an assigned broker, approved by us, to oversee pre-sale and merchandising services. Our direct to retail channel of distribution is an important part of our strategy to target large national or regional restaurant chains, retail accounts, including mass merchandisers and premier food-service businesses. Through these programs, we negotiate directly with the retailer to carry our products, and the account is serviced through the retailer’s appointed distribution system. These arrangements are terminable at any time by these retailers or us, and contain no minimum purchase commitments.








PLSB's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME TICKER MARKET CAP REVENUES INCOME EMPLOYEES
Pulse Beverage Corp PLSB 0 1 -5 26
WHOLE FOODS MARKET, INC. WFMI 0 0 0 0
Host Hotels & Resorts, Inc. HST 13,134 5,533 1,163 251
WINN-DIXIE STORES, INC. WINN 0 0 0 0
Costco Wholesale Corp COST 131,103 152,703 3,704 205,000
SAFEWAY INC. SWY 0 0 0 137,000
The Kroger Co. KR 22,556 121,182 1,609 400,000
Supervalu Inc SVU 1,267 14,620 -20 38,500
Target Corp TGT 64,762 77,692 3,245 347,000
Walmart Inc.  WMT 0 521,086 14,720 0
Mcdonalds Corp MCD 149,681 20,829 5,898 420,000
Darden Restaurants Inc DRI 14,633 8,583 718 150,000
BERKSHIRE HATHAWAY INC. BRK 0 0 0 316,000
Chipotle Mexican Grill, inc. CMG 23,356 5,371 310 53,090
HARRAHS ENTERTAINMENT, INC. HET 0 0 0 0
Hilton Worldwide Holdings Inc. HLT 30,442 8,822 874 0
Starwood Hotel & Resorts Worldwide, Inc HOT 0 6,115 635 180,400
Marriott International Inc MAR 47,997 21,057 1,741 123,500
SUBTOTAL 498,931 963,593 34,596 2,370,741


             
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