Kaixin Holdings's Comment on Sales, Marketing and Customers
The company operates an auto sales business in China with one dealership serving the major market as of December 31, 2025. It offers a wide selection of used vehicles, focusing on premium brands including Audi, BMW, Mercedes-Benz, Land Rover, Bentley, Rolls-Royce, and Porsche. The company acquired Haitaoche, a China-based merchant of domestic and imported automobiles, which aims to become a leading automobile retail platform in China and plans to expand into electric vehicles. The company has established a New Energy Vehicles Department targeting the development of commercial new energy vehicles for logistics applications. It provides integrated online and offline sales channels, a nationwide inspected and reconditioned inventory, and customer support throughout the purchase process. Kaixin, a business segment, controls dealerships across China with centralized management and generates revenues primarily from sales of new and used cars.
Despite confronting financial challenges marked by a revenue decline of 67.37% year-on-year, Kaixin Auto Holdings, a prominent new energy vehicle manufacturer and sales platform based in China, has added a significant chapter to its growth ledgers. The company, which notes its presence on the NASDAQ stock exchange under the ticker symbol KXIN, has disclosed an export intention order for 1,000 new energy vehicles in Semi Knocked Down (SKD) mode, a prospect set to bolster their export revenue. The consignment, targeted for New Power Auto in Myanmar, firmly establishes Kaixin’s global expansion strategy in the growing electric vehicle market.According to the press release, the initial batch will comprise 10...
Kaixin Holdings’s Comment on Sales, Marketing and Customers
The company operates an auto sales business in China with one dealership serving the major market as of December 31, 2025. It offers a wide selection of used vehicles, focusing on premium brands including Audi, BMW, Mercedes-Benz, Land Rover, Bentley, Rolls-Royce, and Porsche. The company acquired Haitaoche, a China-based merchant of domestic and imported automobiles, which aims to become a leading automobile retail platform in China and plans to expand into electric vehicles. The company has established a New Energy Vehicles Department targeting the development of commercial new energy vehicles for logistics applications. It provides integrated online and offline sales channels, a nationwide inspected and reconditioned inventory, and customer support throughout the purchase process. Kaixin, a business segment, controls dealerships across China with centralized management and generates revenues primarily from sales of new and used cars.
Sources:
Kaixin Holdings’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
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