During the corresponding time, Calatlantic Group, Inc. saw a revenue deteriorated by -9.28 % year on year, sequentially revenue fell by -6.49 %. While revenue at the Calatlantic Group, Inc.'s corporate clients
Calatlantic Group's Comment on Sales, Marketing and Customers
Our homes are marketed through a variety of channels, including through individual
communities where new homes are sold by local sales teams. At the community
level, home shoppers have the opportunity to experience fully-furnished and
landscaped model homes that demonstrate the livability of our floorplans. Our
forward-thinking architectural philosophy is a key differentiator in marketing
to the homebuyers we target. We closely examine buyer preferences communicated
to our sales team and through buyer surveys. This research, coupled with the
skilled expertise of architects who have both domestic and international experience,
provides our homebuyer thoughtful solutions that cater to the way people live
today through innovative ideas and practical conveniences.
Many buyers begin or supplement their buying process via online research, which
allows us to engage and inform them through a robust website and a wide array
of digital marketing initiatives. Brokers and real estate professionals are
a viable extension of our sales team and we market to them directly.
Our homes are sold pursuant to written sales contracts that usually require
the homebuyer to make a cash deposit. We sell both pre-built and to-be-built
homes. The majority of our homebuyers have the opportunity to purchase various
optional amenities and upgrades such as prewiring and electrical options, upgraded
flooring, cabinets, finished carpentry and countertops, varied interior and
exterior color schemes, additional and upgraded appliances, and some alternative
room configurations. Purchasers are typically permitted for a limited time to
cancel their contracts if they fail to qualify for financing. In some cases,
purchasers are also permitted to cancel their contract if they are unable to
sell their existing homes or if certain other conditions are not met. A buyer's
liability to us for wrongfully terminating a sales contract is typically limited
to the forfeiture of the buyer's cash deposit to the Company, although some
states provide for more limited remedies.