During the corresponding time, Baosheng Media Group Holdings Ltd saw a revenue deteriorated by -8.83 % year on year, While revenue at the Baosheng Media Group Holdings Ltd's corporate clients
Baosheng Media Group Holdings Ltd's Comment on Sales, Marketing and Customers
For the fiscal years ended December 31, 2023, 2024, and 2025, three customers accounted for more than 10% of the company's total revenue. In 2025, the top three customers represented approximately 43.0%, 19.3%, and 16.6% of revenue; in 2024, 47.7%, 19.3%, and 15.6%; and in 2023, two customers accounted for 47.7% and 12.2%. The company typically enters into agency and framework agreements with these customers, usually for one year or less, subject to renewal. Operating in the online advertising service industry in China, the company competes for quality ad inventory, agency relationships with popular media, and its advertiser base. Competition factors include brand recognition, service quality, sales and marketing effectiveness, creativity, optimization capability, pricing and rebate policies, strategic relationships, and talent retention. Increased competition may result in price reductions, decreased rebates and incentives, reduced margins, and loss of market share. The company faces risks if significant customers or media terminate relationships or if it cannot secure alternative arrangements in a timely manner.
Baosheng Media Group Holdings Ltd’s Comment on Sales, Marketing and Customers
For the fiscal years ended December 31, 2023, 2024, and 2025, three customers accounted for more than 10% of the company's total revenue. In 2025, the top three customers represented approximately 43.0%, 19.3%, and 16.6% of revenue; in 2024, 47.7%, 19.3%, and 15.6%; and in 2023, two customers accounted for 47.7% and 12.2%. The company typically enters into agency and framework agreements with these customers, usually for one year or less, subject to renewal. Operating in the online advertising service industry in China, the company competes for quality ad inventory, agency relationships with popular media, and its advertiser base. Competition factors include brand recognition, service quality, sales and marketing effectiveness, creativity, optimization capability, pricing and rebate policies, strategic relationships, and talent retention. Increased competition may result in price reductions, decreased rebates and incentives, reduced margins, and loss of market share. The company faces risks if significant customers or media terminate relationships or if it cannot secure alternative arrangements in a timely manner.
Sources:
Baosheng Media Group Holdings Ltd’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Baosheng Media Group Holdings Ltd’s corporate clients.
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