During the corresponding time, Aspen Group Inc saw a revenue deteriorated by -17.79 % year on year, sequentially revenue fell by -8.79 %. While revenue at the Aspen Group Inc 's corporate clients
Aspen Group Inc's Comment on Sales, Marketing and Customers
Following Mr. Michael Mathews becoming Aspen’s Chief Executive Officer in
May 2011, Mr. Mathews and his team made significant changes to Aspen’s sales
and marketing program, specifically spending a significant amount of time, money
and resources on our proprietary Internet marketing program. What is unique about
our Internet marketing program is that we have not used and have no plans in the
near future to utilize third-party online lead generation companies to attract
prospective students. To our knowledge, most if not all for-profit online universities
utilize multiple third-party online lead generation companies to obtain a meaningful
percentage of their prospective student leads. Aspen’s executive officers
have many years of expertise in the online lead generation and Internet advertising
industry, which for the foreseeable future will allow Aspen to cost-effectively
drive all prospective student leads internally. This is a competitive advantage
for Aspen Group because third-party leads are typically unbranded and non-exclusive
(lead generation firms typically sell prospective student leads to multiple universities),
therefore the conversion rate for those leads tends to be appreciably lower than
internally generated, Aspen Group university-specific branded, proprietary leads.
Additionally, given the launch of the pre-licensure BSN hybrid (online/on-campus)
program in Phoenix, AZ, the Company has begun to augment its Internet advertising
marketing with local radio spots in the Phoenix metro area.
Aspen Group Inc’s Comment on Sales, Marketing and Customers
Following Mr. Michael Mathews becoming Aspen’s Chief Executive Officer in
May 2011, Mr. Mathews and his team made significant changes to Aspen’s sales
and marketing program, specifically spending a significant amount of time, money
and resources on our proprietary Internet marketing program. What is unique about
our Internet marketing program is that we have not used and have no plans in the
near future to utilize third-party online lead generation companies to attract
prospective students. To our knowledge, most if not all for-profit online universities
utilize multiple third-party online lead generation companies to obtain a meaningful
percentage of their prospective student leads. Aspen’s executive officers
have many years of expertise in the online lead generation and Internet advertising
industry, which for the foreseeable future will allow Aspen to cost-effectively
drive all prospective student leads internally. This is a competitive advantage
for Aspen Group because third-party leads are typically unbranded and non-exclusive
(lead generation firms typically sell prospective student leads to multiple universities),
therefore the conversion rate for those leads tends to be appreciably lower than
internally generated, Aspen Group university-specific branded, proprietary leads.
Additionally, given the launch of the pre-licensure BSN hybrid (online/on-campus)
program in Phoenix, AZ, the Company has begun to augment its Internet advertising
marketing with local radio spots in the Phoenix metro area.
Sources:
Aspen Group Inc’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Aspen Group Inc’s corporate clients.
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