Kodak provides directly and through partnerships with other innovative companies
hardware, software, consumables and services to customers in graphic arts, commercial
print, publishing, packaging, electronic displays, entertainment and commercial
films, and consumer products markets. With its world-class R&D capabilities,
innovative solutions portfolio and highly trusted brand, Kodak is helping customers
around the globe to sustainably grow their own businesses and enjoy their lives.
Kodak is a global commercial printing and imaging company with proprietary
technologies in materials science, digital imaging science and software, and
deposition processes (methods whereby one or more layers of various materials
in gaseous, liquid or small particle form are deposited on a substrate in precise
quantities and positions). Kodak leverages its core technology products and
services to develop solutions for the product goods packaging and graphic communications
markets, and is commercializing products for the functional printing market.
Kodak also offers brand licensing and intellectual property opportunities, provides
products and services for motion pictures and other commercial films, and sells
ink to its existing installed consumer inkjet printer base.
The Print Systems segment is comprised of Prepress Solutions, which includes
Kodak’s digital offset plate offerings and computer-to-plate imaging solutions,
and Electrophotographic Printing Solutions, which offers high-quality digital
printing solutions using electrically charged toner based technology. The Print
Systems segment provides digital and traditional product and service offerings
to a variety of commercial industries, including commercial print, direct mail,
book publishing, newspapers and magazines and packaging. While the businesses
in this segment are experiencing pricing pressure, continued innovations in
Kodak product lines that can command premium prices offset some of the long
term market price erosion.
The Enterprise Inkjet Systems segment contains commercial inkjet printing solutions
and digital front-end controllers for use in the inkjet printing process. The
Enterprise Inkjet Systems products include production press systems, consumables
(primarily ink), inkjet components and services.
Enterprise Inkjet Systems product offerings, including the PROSPER Press systems
and PROSPER Components, feature ultrafast inkjet droplet generation. Kodak is
developing a higher resolution and improved functionality version of this droplet
generation system. This includes the PROSPER 6000 Press, which delivers a continuous
flow of ink that enables constant and consistent operation, with uniform ink
droplet size and accurate placement, even at very high print speeds. Applications
of the PROSPER Press include publishing, commercial print, direct mail and packaging.
The Micro 3D Printing and Packaging segment includes flexographic printing
equipment and plates and related consumables and services, as well as printed
functional materials and components. Micro 3D Printing is a new line of business
that seeks to provide innovative printing techniques to customers for both premium
marketing applications and manufacturing applications. Because Micro 3D Printing
is a new line of business, the Micro 3D Printing and Packaging segment currently
requires a higher degree of investment and has a lower contribution to earnings
than other segments. Micro 3D Printing and Packaging products are sold directly
by Kodak and indirectly through dealers.
The Software and Solutions segment is comprised of Kodak Technology Solutions,
which includes enterprise services and solutions, and Unified Workflow Solutions.
Unified Workflow Solutions is an established product line whereas Kodak Technology
Solutions includes growing product lines that leverage existing Kodak technologies
and intellectual property in new applications. These business initiatives generally
do not require substantial additional investment and it is expected that they
will grow in contribution to earnings.
The Consumer and Film segment is comprised of three lines of business: Motion
Picture, Industrial Chemicals and Films; Consumer Inkjet Solutions; and Consumer
Products. Kodak views the Consumer and Film segment as a declining/mature group
of businesses.
160.83 %