Pldt Inc's Comment on Sales, Marketing and Customers
PLDT serves a range of customer segments in the Philippines, including individuals, households, and enterprises. Its wireless business generates revenue from mobile data, voice, SMS, inbound roaming, wireless home broadband, and other services, with mobile data accounting for 89% of wireless consumer segment revenues as of December 31, 2025. The fixed line business derives revenue from consumer data and broadband services—98% of which is fiber-based—voice services, and miscellaneous services. The enterprise business contributes through corporate data and ICT services, including data center, cloud, and cybersecurity solutions. PLDT offers consumer products such as the Smart App and Smart Live Stream, and has partnerships with mWell for online healthcare services and Metro Pacific Tollways Corporation for Easytrip RFID toll top-up via mobile load. PLDT Enterprise provides business solutions including Software-Defined Wide Area Networking (SD-WAN) and Smart Internet of Things (IoT) to support digitalization and cloud adoption.
Pldt Inc’s Comment on Sales, Marketing and Customers
PLDT serves a range of customer segments in the Philippines, including individuals, households, and enterprises. Its wireless business generates revenue from mobile data, voice, SMS, inbound roaming, wireless home broadband, and other services, with mobile data accounting for 89% of wireless consumer segment revenues as of December 31, 2025. The fixed line business derives revenue from consumer data and broadband services—98% of which is fiber-based—voice services, and miscellaneous services. The enterprise business contributes through corporate data and ICT services, including data center, cloud, and cybersecurity solutions. PLDT offers consumer products such as the Smart App and Smart Live Stream, and has partnerships with mWell for online healthcare services and Metro Pacific Tollways Corporation for Easytrip RFID toll top-up via mobile load. PLDT Enterprise provides business solutions including Software-Defined Wide Area Networking (SD-WAN) and Smart Internet of Things (IoT) to support digitalization and cloud adoption.
Sources:
Pldt Inc’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
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