During the corresponding time, Css Industries Inc saw a revenue deteriorated by -15.24 % year on year, sequentially revenue grew by 17.67 %. While revenue at the Css Industries Inc 's corporate clients
Css Industries Inc's Comment on Sales, Marketing and Customers
Most of CSS’ products are sold in the United States and Canada by national
and regional account sales managers, sales representatives, product specialists
and by a network of independent manufacturers’ representatives. CSS maintains
permanent showrooms in Pennsylvania, Texas, Georgia and Hong Kong where buyers
for major retail customers will typically visit for a presentation and review
of the new lines. Products are also displayed and presented in showrooms maintained
by various independent manufacturers’ representatives in major cities in
the United States and Canada. Relationships are developed with key retail customers
by CSS sales personnel and independent manufacturers’ representatives. Customers
are generally mass market retailers, discount department stores, specialty chains,
warehouse clubs, drug and food chains, dollar stores, office supply stores, independent
card, gift and floral shops and retail teachers’ stores. Net sales to Walmart
Stores, Inc. and its affiliates and Target Corporation accounted for approximately
30% and 10% of total net sales, respectively, during fiscal 2016. No other customer
accounted for 10% or more of the Company’s net sales in fiscal 2016. Our
ten largest customers, which include mass market retailers, warehouse clubs and
national drug store chains, accounted for approximately 58% of our sales in our
2016 fiscal year. Approximately 61% of the Company’s sales are attributable
to all occasion products with the remainder attributable to seasonal (Christmas,
Valentine’s Day and Easter) products. Approximately 30% of CSS’ sales
relate to the Christmas season. Seasonal products are generally designed and marketed
beginning up to 18 to 20 months before the holiday event and manufactured during
an eight to ten month production cycle. Due to these long lead time requirements,
timely communication with third party factories, licensors, customers and independent
manufacturers’ representatives is critical to the timely production of seasonal
products. Sales terms for our seasonal products do not generally require payment
until just before or just after the holiday, in accordance with industry practice.
C.R. Gibson’s social stationery products are sold by a national organization
of sales representatives that specialize in the gift and specialty channel, as
well as by C.R. Gibson’s key account representatives. The Company also sells
custom products to private label customers, to other social expression companies,
and to converters of the Company’s ribbon products. Custom products are
sold by both independent manufacturers’ representatives and CSS sales managers.
CSS products, with some customer specific exceptions, are not sold under guaranteed
or return privilege terms. All occasion ribbon and bow products are also sold
through sales representatives or independent manufacturers’ representatives
to wholesale distributors and independent small retailers who serve the floral,
craft and retail packaging trades.