Business Description
We are a development-stage company formed to develop and distribute our product
to the furniture industry. To date, we have had limited operations. We have
developed our business plan, and executed contracts with J and K Industrial
Limited, LINHAI FEELWAY LEISURE PRODUCTS CO., Magic Style International Co.,
Ltd., Ningbo Grand Ocean International CO., Ltd., NINGBO JIADA LEISURE PRODUCTS
CO., LTD. and Patio Design. These companies were engaged as independent contractors
for the specific purpose of developing, manufacturing and supplying products
for us. Our sales to date have been to one customer, Furniture Direct. We do
not have any other customers and we cannot guarantee we ever will have any other
customers. Even if we obtain more customers, there is no guarantee that we will
generate a profit. If we cannot generate a profit, we will have to suspend or
cease operations.
The furniture industry is an established structure of distributors, route operators
and family furniture centers. In North America, there are several associations
such as National Furniture Association www.nationalfurnitureassociation.com
and International Furnishings and Design Association www.ifda.com. Internationally,
there are similar associations in most developed countries. Each of these organizations
has members, each being a potential customer for EMERALD DATA INC. platform.
In addition to the “organized” part of the industry, there are many
smaller operators that can be reached via industry magazine advertising and
direct contact. However, there is no assurance that we will be successful in
finding more potential customers.
It is our belief based on management’s observations and information gleaned
from major USA magazines (Home magazines) that contemporary (latest trend) furniture
table sets, chairs, sofas and other furniture have increased in popularity over
time, and they have caused significant impact upon popular culture and have
spawned many fads. The unfortunate side of contemporary, or latest trend, table
sets, chairs, sofas and other furniture is that they are quickly replaced by
the-next-best-thing. Quick developments of technology has stock continuously
changing with popularity. The simple and easy to use furniture are set to provide
the customers with the product they seek with no bells and whistles. This helps
to keep the cost of furniture low. This contemporary market is our target market.
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