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Taboola com Ltd   (TBLA)
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Price: $4.7300 $-0.05 -1.046%
Day's High: $4.78 Week Perf: 2.83 %
Day's Low: $ 4.67 30 Day Perf: 14.25 %
Volume (M): 528 52 Wk High: $ 5.00
Volume (M$): $ 2,497 52 Wk Avg: $3.46
Open: $4.72 52 Wk Low: $2.16



 Market Capitalization (Millions $) 1,563
 Shares Outstanding (Millions) 331
 Employees 1,800
 Revenues (TTM) (Millions $) 2,419
 Net Income (TTM) (Millions $) -98
 Cash Flow (TTM) (Millions $) -158
 Capital Exp. (TTM) (Millions $) 20

Taboola Com Ltd
Taboola is a technology company that powers recommendations across the Open Web with an artificial intelligence, or AI-based, algorithmic engine that we have developed over the past 14 years. Taboola has also recently expanded more directly into e-Commerce, allowing its partners with digital properties the ability to use its platforms to display advertising suited to the audiences of those partners' websites or other digital services.
We think of ourselves as a search engine, but in reverse ' instead of expecting people to search for information, we recommend information to people or enable our partners to use our technology. You've seen us before: we partner with websites, devices, and mobile apps, which we collectively refer to as digital properties, to recommend editorial content and advertisements on the Open Web, outside of the closed ecosystems of the walled gardens such as Facebook, Google, and Amazon.

Digital properties use our technology platforms to achieve their business goals, such as driving new audiences to their sites and apps, or increasing engagement on site ' and we don't charge them for these services. We also provide a meaningful monetization opportunity to digital properties by surfacing paid recommendations by advertisers. Unlike walled gardens, we are a business-to-business, or B2B, company with no competing consumer interests. We only interact with consumers through our partners' digital properties, hence we do not compete with our partners for user attention. Our motivations are aligned. When our partners win, we win, and we grow together.

We empower advertisers, merchants, and affiliate networks, which we individually and collectively refer to as advertisers, to leverage our proprietary AI-powered recommendation platform to reach targeted audiences utilizing effective, native ad formats across digital properties. We generate revenues primarily when people (consumers) click on, purchase from or, in some cases, view the ads that appear within our partners' digital experiences via our recommendation platform. Advertisers pay us for those clicks, purchases, or impressions and we share the resulting revenue with the digital properties who display those ads and generate those clicks and downstream consumer actions.

Our powerful recommendation platform was built to address a technology challenge of significant complexity: predicting which recommendations users would be interested in, without explicit intent data or social media profiles. Search advertising platforms have access, at a minimum, to users' search queries which indicate intent, while social media advertising platforms have access to rich personal profiles created by users. In contrast, we base our recommendations on an extensive dataset of context and user behavior derived from the intersection of thousands of digital properties and millions of recommended items, including ads and editorial content.

Advertisers utilize Taboola's platform and leverage our AI-powered recommendation engine to reach their audiences throughout the buyer journey, from building brand awareness to increasing customer loyalty. Using Taboola's predictive engine, advertisers can engage consumers at the right time with the right content, using text, image or video formats. Taboola allows advertisers to run campaigns either directly through Taboola, using Taboola's campaign management dashboard, or programmatically.
We believe we offer advertisers a complement to the walled gardens:
Massive reach: With an average of over 500 million daily active users in the fourth quarter of 2021, our platform creates opportunities to reach people on the Open Web when they're most receptive to brand messages and new content.
Targeting: Our recommendation platform allows advertisers to target their campaigns according to multiple parameters, such as context, user location, device and network connection type. Additionally, we use the advertiser's own data to target demographics, interests, 'lookalike audiences' and more. Our predictive engine and large readership dataset enable advertisers to reach their target audiences with the right message, at the right time and in the right context. In contrast with social networks, where advertisers reach users based on carefully curated personas as well as other signals, our advertisers reach users based on signals from what people are reading on the Open Web, which we believe is a more authentic representation of their true interests.
Impactful Native Ad Formats: Our close partnerships with premium digital properties allow us to develop highly impactful ad experiences that support a variety of ad formats and achieve diverse advertiser goals, from awareness, to consideration, to purchase.
Brand Safe: Ads distributed by Taboola are typically served on pages that display editorial content rather than the ubiquitous user-generated content of platforms such as YouTube or Facebook. In addition, our ad platform allows advertisers to control the properties and topics on which their content appears, ensuring that their ads are displayed within suitable environments.
Measurable Performance-Based Advertising: Performance-based advertisers only pay when a consumer has actually engaged with the ad unit and in some cases only when a transaction is completed which is typically on a cost per click or cost per action basis. This is a particularly strong proposition for the retailer client advertising because it is a tangible return on the retailer clients media investment.


   Company Address: 16 Madison Square West New York 10010 NY
   Company Phone Number: 206-7633   Stock Exchange / Ticker: NASDAQ TBLA
   TBLA is expected to report next financial results on March 12, 2024.


   

Stock Performances by Major Competitors

5 Days Decrease / Increase
     
GOOG   -2.51%    
META   -1.15%    
MGNI        10.92% 
OB        1.93% 
SST        6.18% 
TTD        13.19% 
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Product Service News

Taboola AI's Remarkable Growth Impacted by Competitors' Success

Published Mon, Jan 29 2024 2:00 PM UTC

Taboola, the leading content discovery platform, has witnessed a significant surge in growth over the past 90 days with its AI-driven technology, Maximize Conversions. Several prominent brands, including Hyundai, ERGO, and Leica Camera, have adopted this performance advertising-focused bidding technology, leading to it now accounting for more than 50 percent of Taboola's adv...

Contract

Taboola's Exclusive Deal with Postmedia Bolsters User Engagement and Capitalizes on Canadian Digital Properties

Published Tue, Jan 16 2024 2:00 PM UTC

In a strategic move aimed at enhancing user engagement and increasing monetization opportunities, Taboola, the leading discovery platform, has announced an exclusive partnership with Postmedia, Canada's largest publisher. This collaboration will span across 15 high-profile Canadian digital properties, including the renowned National Post and Financial Post.Taboola's expansio...






 

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