We are a diversified global branded consumer products company. The Company
manufactures, markets and/or distributes its products in approximately 160 countries
in the North America, Europe, Middle East & Africa (“MEA”),
Latin America and Asia-Pacific regions through a variety of trade channels,
including retailers, wholesalers and distributors, original equipment manufacturers
(“OEMs”), construction companies and hearing aid professionals.
We enjoy strong name recognition in our regions under our various brands and
patented technologies. Our diversified global branded consumer products have
positions in seven major product categories: consumer batteries, small appliances,
personal care, hardware and home improvement, pet supplies, home and garden
and auto care. We manage the businesses in five vertically integrated, product-focused
segments: (i) Global Batteries & Appliances, (ii) Global Pet Supplies, (iii)
Home and Garden, (iv) Hardware & Home Improvement and (v) Global Auto Care.
Global and geographic strategic initiatives and financial objectives are determined
at the corporate level. Each segment is responsible for implementing defined
strategic initiatives and achieving certain financial objectives and has a general
manager responsible for sales and marketing initiatives and the financial results
for all product lines within that segment.
In the hardware and home improvement product category we market and sell a
broad range of residential locksets and door hardware, including knobs, levers,
deadbolts, handlesets and electronics. We offer our security hardware under
three main brands, Kwikset, Weiser and Baldwin. On a global basis we are one
of the largest producers of tubular residential locksets. Kwikset includes opening
to mid-price point residential door hardware sold primarily in the U.S. retail
and wholesale channels. Products are offered under the three brands Safe Lock,
Kwikset and Kwikset Signature Series. Weiser offers opening to mid-price point
residential door hardware sold primarily in the Canadian retail and wholesale
channels. Baldwin offers high price point luxury hardware sold globally through
the showroom and lumber yard channels.
We market and sell a full line of alkaline batteries to both retail and industrial
customers. Our alkaline batteries are marketed and sold primarily under the
Rayovac and VARTA brands. We also manufacture alkaline batteries for third parties
who sell the batteries under their own private labels. Our zinc carbon batteries
are also marketed and sold primarily under the Rayovac and VARTA brands and
are designed for low and medium drain battery powered devices. We also sell
Nickel Metal Hydride (NiMH) rechargeable batteries and a variety of battery
chargers under the Rayovac and VARTA brands. Recently, Rayovac introduced its
highest performing alkaline battery, FUSION. Rayovac’s FUSION features
a slim seal technology and optimized chemistry.
We market and sell a broad range of products in the branded small household
appliances category under the George Foreman, Black & Decker, Russell Hobbs,
Juiceman and Breadman brands, including grills, bread makers, sandwich makers,
kettles, toaster ovens, toasters, blenders, juicers, can openers, coffee grinders,
coffeemakers, electric knives, deep fryers, food choppers, food processors,
hand mixers, rice cookers and steamers. We also market small home product appliances,
including hand-held irons, vacuum cleaners, air purifiers, clothes shavers and
heaters, primarily under the Black & Decker and Russell Hobbs brands.
In the pet supplies product category we market and sell a variety of leading
branded pet supplies for fish, dogs, cats, birds and other small domestic animals.
We have a broad line of consumer and commercial aquatics products, including
integrated aquarium kits, stand-alone tanks and stands, filtration systems,
heaters, pumps, and other equipment, fish food and water treatment products.
Our largest aquatics brands are Tetra, Marineland, Whisper, Jungle and Instant
Ocean. We also sell a variety of specialty pet products, including dog and cat
treats, small animal food and treats, clean up and training aid products, health
and grooming aids, bedding products, and consumable accessories including privacy
tents, litter carpets, crystal litter cartridges, charcoal filters, corn-based
litter and replaceable waste receptacles. Our largest specialty pet brands include
FURminator, 8-in-1, Dingo, Nature’s Miracle, Wild Harvest and Littermaid.
Our personal care products, marketed and sold under the Remington brand name,
include hand-held dryers, curling irons, straightening irons, brush irons, hair
setters, facial brushes, skin appliances, electric toothbrushes and hair accessories.
In the home, lawn and garden products category, we currently sell and market
a variety of leading insect and weed control products, including household insecticides,
insect repellents, and lawn insect and weed control solutions. We offer a broad
array of household pest control solutions such as spider and scorpion killers;
roach and ant killers; flying insect killers; insect foggers; wasp and hornet
killers; bedbug, flea and tick control products; and roach and ant baits. We
also offer powerful rodent traps and rodenticides with discreet designs that
are easy to refill and reuse. Our largest brands in the household insect control
and rodenticide category are Hot Shot and Black Flag. Recently we introduced
our novel, award-winning Black Flag Refillable Rat Bait Station, a reusable
rodenticide product that is easy to refill.
Armor All is a leading automotive aftermarket appearance product brand in the
United States with a comprehensive line of products. We believe that Armor All
has distinguished itself as a leader in the automotive aftermarket appearance
products category based upon its household name, high quality product formulations,
convenient application methods and tradition of innovation. Armor All’s
current product line of protectants, wipes, tire and wheel care products, glass
cleaners, leather care products, air fresheners and washes is designed to clean,
shine, refresh and protect interior and exterior automobile surfaces.