Mohawk Industries, Inc. is a leading global flooring manufacturer that creates
products to enhance residential and commercial spaces around the world. The
Companys vertically integrated manufacturing and distribution processes provide
competitive advantages in carpet, rugs, ceramic tile, laminate, wood, stone,
luxury vinyl tile ("LVT") and vinyl flooring. The Companys industry-leading
innovation develops products and technologies that differentiate its brands
in the marketplace and satisfy all flooring related remodeling and new construction
requirements. The Companys brands are among the most recognized in the industry
and include American Olean®, Bigelow®, Daltile®, Durkan®, IVC™,
Karastan®, Lees®, Marazzi®, Mohawk®, Pergo®, Quick-Step®
and Unilin®. The Company has transformed its business from an American carpet
manufacturer into the worlds largest flooring company with operations in Australia,
Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the
United States.
The Company realigned its reportable segments to reflect how the Company’s
results will be reported by management. The Company has reorganized its business
into three segments, Global Ceramic, Flooring North America ("Flooring
NA") and Flooring Rest of the World ("Flooring ROW"). In order
to leverage its relationships and distribution capabilities, the Company organized
its carpet, wood, laminate, LVT and vinyl operations by geography into the Flooring
NA segment and Flooring ROW segment. The Company did not make any changes to
the Global Ceramic segment, which includes the Companys ceramic, tile and stone
operations. Previously reported segment results have been reclassified to conform
to the current period presentation.
The Global Ceramic segment designs, manufactures, sources, distributes and
markets a broad line of ceramic tile, porcelain tile and natural stone products
used in the residential and commercial markets for both remodeling and new construction.
In addition, the Global Ceramic segment sources, markets and distributes other
tile related products. The Global Ceramic segment markets and distributes its
products under various brands, including the following brand names: American
Olean, Daltile, KAI, Kerama Marazzi, Marazzi and Ragno®which it sells through
independent distributors, home center retailers, individual floor covering retailers,
ceramic specialists, commercial contractors and commercial end users. The Global
Ceramic segment operations are vertically integrated from the production of
raw material for body and glaze preparation to the manufacturing and distribution
of ceramic and porcelain tile.
The Flooring NA segment designs, manufactures, sources, distributes and markets
its floor covering product lines, in a broad range of colors, textures and patterns
in the residential and commercial markets for both remodeling and new construction.
The segments product lines include carpets, rugs, carpet pad, hardwood, laminate
and vinyl products including LVT. The Flooring NA segment markets and distributes
its flooring products under various brands, including the following brand names:
Aladdin®, Bigelow, Columbia Flooring®, Durkan, Horizon®, IVC, Karastan,
Lees, Mohawk, Pergo, Portico®, QuickStep and SmartStrand® which it sells
through independent floor covering retailers, distributors, home centers, mass
merchandisers, department stores, shop at home, buying groups, commercial contractors
and commercial end users. Some products are also marketed through private labeling
programs.
The Flooring ROW segment designs, manufactures, sources, distributes and markets
laminate, hardwood flooring, roofing elements, insulation boards, medium-density
fiberboard ("MDF"), chipboards, and vinyl flooring products, including
LVT, used primarily in the residential and commercial markets for both remodeling
and new construction. In addition, the Flooring ROW segment licenses certain
patents related to flooring manufacturers throughout the world. The Flooring
ROW segment markets and distributes its flooring products under various brands,
including the following brand names: IVC, Moduleo, Pergo, Quick-Step and Unilin
which it sells through retailers, wholesalers, independent distributors and
home centers.