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Usertesting Inc   (USER)
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    Sector  Technology    Industry Software & Programming
   Industry Software & Programming
   Sector  Technology

Usertesting Inc

Business Description


Usertesting Inc is a company that specializes in user experience research and testing. They provide a platform that connects businesses and organizations with real users who are willing to test their products or services and provide detailed feedback. Usertesting Inc was founded in 2007 by Darrell Benatar, Michael Mace, and Dave Garr, and is based in San Francisco, California.

The core service offered by Usertesting Inc is the ability for businesses to conduct remote user testing. With this service, businesses can reach out to their target audience and gather insights on how users interact with their websites, mobile apps, prototypes, or any other digital product. This allows businesses to understand how users perceive their products, identify usability issues, and make improvements accordingly.

To conduct these user tests, Usertesting Inc recruits a diverse pool of participants, who range in age, gender, location, and technology proficiency. Participants sign up to be a part of Usertesting Inc*s database and are matched with relevant testing opportunities based on their profile information. This ensures that businesses can test their products with a representative sample of their target market.

Once a testing opportunity is identified, participants receive a task to complete while sharing their screen and providing verbal feedback. Usertesting Inc*s platform records the participant*s screen, voice, and facial expressions during the test. This allows businesses to observe how users navigate through their product, understand the thought process behind their actions, and capture their emotions and reactions.

The test results are then compiled by Usertesting Inc in a user-friendly format. Businesses receive video recordings of the tests, along with written responses to any questions or prompts provided. The platform also offers tools for analyzing the data, such as creating highlight reels or sharing specific moments with stakeholders.

In addition to remote user testing, Usertesting Inc also offers other services to enhance user experience research. They provide moderated testing, where a researcher guides the participant through the test in real-time. This is useful when a business wants to dig deeper into user behavior or gather feedback in a specific context.

Usertesting Inc also offers a feature called Live Conversation, which allows businesses to have real-time conversations with participants. This is useful for gathering qualitative insights or conducting interviews to understand user preferences and pain points in more detail.

Overall, Usertesting Inc aims to provide businesses with actionable insights to improve their products and enhance the user experience. Their platform enables businesses to efficiently conduct user testing at scale, with a diverse range of participants, and easily analyze the results. By leveraging Usertesting Inc*s services, businesses can eliminate guesswork and make data-driven decisions to optimize their digital products.



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