During the corresponding time, Uni-pixel recorded a revenue increase by 38.45 % year on year, sequentially revenue grew by 2.16 %. While revenue at the Uni-pixel's corporate clients
Uni-pixel's Comment on Sales, Marketing and Customers
Our current and, we believe, our future customers for the XTouch™ electronic
film touch sensors will be the device manufacturers and OEMs that currently
use touch screens with the LCD and OLED displays in their products.
We expect our future Diamond Guard® hard coat resin customers to include
a variety of third party coating manufacturers, plastic component manufacturers
and channel distribution partners.
Current and Targeted Partners
Carestream (Film Manufacturing Partner): We engaged a production partner for
specific varieties of our protective cover film products. Carestream provides
assistance in the development and manufacturing of coated films. Manufacturing
of our protective cover films can be accomplished using proprietary resins that
we will provide.
Touch Screen Controller Manufacturers: Although not material to our business
plans, we will continue working with touch screen drive controller manufacturers
to expand the market for our XTouch™ touch sensors. We have demonstrated
that, while XTouch™ touch sensors work with existing touch controllers,
the touch controllers can be further modified to maximize the performance advantages
that XTouch™ touch sensors offer.
Existing and Target Customers
Our existing and target customers are large OEM and ODMs: We shipped commercial
products commencing in our second quarter of 2015. In 2015 we shipped to two
tier 1 PC and Tablet OEMs for two tablet products, two 2:1 notebook PCs and
a commercial printer. In addition, we have been awarded four new projects in
the first quarter of 2016 that will reach production at the end of 2016 and
beginning of 2017. We are continuing to respond to Requests for Quotes (RFQs)
from existing as well as potential future customers.
Automotive Market: We recently responded to three RFQ from a supplier to the
automotive markets. Our flexible sensor film could be utilized in curved areas
of cars such as dashboards.
We are seeking end user product OEMs that desire to integrate XTouch™
touch screens and Diamond Guard® hard coat offerings into their products.
We believe that some of the OEMs that have been engaged in these discussions
will be interested in pursuing the advantages of XTouch™ touch screens
and Diamond Guard® films as a differentiator for their products relative
to their competition in their individual market segments. We believe that the
proven entry into a single vertical market or application will drive the demand
for that product for expanded applications to other product markets.
Our sales strategy intends to build a diverse revenue base that will derive
revenues from multiple sources:
Product revenues — Proceeds from the sales of Performance Engineered Film™
products from retail and wholesale channels..
Critical materials — Proceeds from the sales of Performance Engineered
Film™ products to integrators or manufacturers that produce or assemble
devices with touch screens.
Engineering support contracts — Integrators that are seeking to differentiate
their products by leveraging the unique attributes that our Performance Engineered
Film™ or Diamond Guard™ resin can potentially provide.
Currently, we are introducing our products to OEMs in various market segments.
We do this by demonstrating the advantages that our Performance Engineered Film™
can provide in the form of improved efficiencies and performance. We expect
to continue to create OEM and ODM interest in our products by gaining design
wins for integration of protective cover films and XTouch™ printed electronic
film into established end user devices and applications.
Our plan is to advance our brand in the industry by actively demonstrating to
OEMs the elegance and performance advantages of our unique solutions. As we
ship our initial products and we begin to build momentum, we may launch various
marketing programs to drive awareness of our technology as a component “brand”
within the end user products. We expect that these marketing programs will be
designed to drive awareness and education of our unique capabilities and enhanced
performance among OEMs and wholesale and retail channels. We believe that we
will be able to promote our brand as a valued component brand included within
the OEM products as a part of our relationship with the end product OEMs. Ultimately
the goal of this marketing program will be to:
establish us and our unique technologies, independently, as a differentiating
factor in end user products;
help promote our value as a component product through the inclusion by our partner
OEMs of our Performance Engineered Film™ technology in their products;
and
promote the pen sensitivity advantage of our sensor technology. Pen sensitivity
allows OEMs to move to lower cost passive pens vs the currently used active
pens present in Microsoft and Apple tablet products.
In addition we will periodically attend trade shows where our targeted customers
can be expected to have a presence.
Uni-pixel’s Comment on Sales, Marketing and Customers
Our current and, we believe, our future customers for the XTouch™ electronic
film touch sensors will be the device manufacturers and OEMs that currently
use touch screens with the LCD and OLED displays in their products.
We expect our future Diamond Guard® hard coat resin customers to include
a variety of third party coating manufacturers, plastic component manufacturers
and channel distribution partners.
Current and Targeted Partners
Carestream (Film Manufacturing Partner): We engaged a production partner for
specific varieties of our protective cover film products. Carestream provides
assistance in the development and manufacturing of coated films. Manufacturing
of our protective cover films can be accomplished using proprietary resins that
we will provide.
Touch Screen Controller Manufacturers: Although not material to our business
plans, we will continue working with touch screen drive controller manufacturers
to expand the market for our XTouch™ touch sensors. We have demonstrated
that, while XTouch™ touch sensors work with existing touch controllers,
the touch controllers can be further modified to maximize the performance advantages
that XTouch™ touch sensors offer.
Existing and Target Customers
Our existing and target customers are large OEM and ODMs: We shipped commercial
products commencing in our second quarter of 2015. In 2015 we shipped to two
tier 1 PC and Tablet OEMs for two tablet products, two 2:1 notebook PCs and
a commercial printer. In addition, we have been awarded four new projects in
the first quarter of 2016 that will reach production at the end of 2016 and
beginning of 2017. We are continuing to respond to Requests for Quotes (RFQs)
from existing as well as potential future customers.
Automotive Market: We recently responded to three RFQ from a supplier to the
automotive markets. Our flexible sensor film could be utilized in curved areas
of cars such as dashboards.
We are seeking end user product OEMs that desire to integrate XTouch™
touch screens and Diamond Guard® hard coat offerings into their products.
We believe that some of the OEMs that have been engaged in these discussions
will be interested in pursuing the advantages of XTouch™ touch screens
and Diamond Guard® films as a differentiator for their products relative
to their competition in their individual market segments. We believe that the
proven entry into a single vertical market or application will drive the demand
for that product for expanded applications to other product markets.
Our sales strategy intends to build a diverse revenue base that will derive
revenues from multiple sources:
Product revenues — Proceeds from the sales of Performance Engineered Film™
products from retail and wholesale channels..
Critical materials — Proceeds from the sales of Performance Engineered
Film™ products to integrators or manufacturers that produce or assemble
devices with touch screens.
Engineering support contracts — Integrators that are seeking to differentiate
their products by leveraging the unique attributes that our Performance Engineered
Film™ or Diamond Guard™ resin can potentially provide.
Currently, we are introducing our products to OEMs in various market segments.
We do this by demonstrating the advantages that our Performance Engineered Film™
can provide in the form of improved efficiencies and performance. We expect
to continue to create OEM and ODM interest in our products by gaining design
wins for integration of protective cover films and XTouch™ printed electronic
film into established end user devices and applications.
Our plan is to advance our brand in the industry by actively demonstrating to
OEMs the elegance and performance advantages of our unique solutions. As we
ship our initial products and we begin to build momentum, we may launch various
marketing programs to drive awareness of our technology as a component “brand”
within the end user products. We expect that these marketing programs will be
designed to drive awareness and education of our unique capabilities and enhanced
performance among OEMs and wholesale and retail channels. We believe that we
will be able to promote our brand as a valued component brand included within
the OEM products as a part of our relationship with the end product OEMs. Ultimately
the goal of this marketing program will be to:
establish us and our unique technologies, independently, as a differentiating
factor in end user products;
help promote our value as a component product through the inclusion by our partner
OEMs of our Performance Engineered Film™ technology in their products;
and
promote the pen sensitivity advantage of our sensor technology. Pen sensitivity
allows OEMs to move to lower cost passive pens vs the currently used active
pens present in Microsoft and Apple tablet products.
In addition we will periodically attend trade shows where our targeted customers
can be expected to have a presence.
Sources:
Uni-pixel, Inc.’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Uni-pixel, Inc.’s corporate clients.
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