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Regions Financial Corporation  (RF)
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    Sector  Financial    Industry Money Center Banks
   Industry Money Center Banks
   Sector  Financial

Regions Financial Corporation

Business Description


Regions Financial Corporation, is a financial holding company headquartered in Birmingham, Alabama which operates primarily within the southeastern United States. Regions' operations consist of banking, brokerage and investment services, mortgage banking, insurance brokerage, credit life insurance, commercial accounts receivable factoring and specialty financing.

BANKING OPERATIONS

Regions Financial Corporation conducts its banking operations through Regions Bank, an Alabama chartered commercial bank which is a member of the Federal Reserve System. Regions Bank operated 681 full service banking offices in Alabama, Arkansas, Florida, Georgia, Louisiana, North Carolina, South Carolina, Tennessee and Texas.


A substantial portion of the growth of Regions since commencing operations in 1971 has been through the acquisition of other financial institutions, including commercial banks and thrift institutions, and the assets and deposits thereof. Since it began operations as a bank holding company, Regions has completed 103 acquisitions of financial institutions and financial service providers.

COMPETITION

All aspects of Regions' business are highly competitive. Regions' subsidiaries compete with other financial institutions located in Alabama, Arkansas, Florida, Georgia, Louisiana, North Carolina, South Carolina, Tennessee, Texas and other adjoining states, as well as large banks in major financial centers and other financial intermediaries, such as savings and loan associations, credit unions, consumer finance companies, brokerage firms, insurance companies, investment companies, mutual funds, other mortgage companies and financial service operations of major commercial and retail corporations.

Customers for banking services and other financial services offered by Regions' subsidiaries are generally influenced by convenience, quality of service, personal contacts, price of services, and availability of products. Although Regions' position varies in different markets, Regions believes that its affiliates effectively compete with other financial services companies in their relevant market areas.




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