Innovation Beverage Group Limited's Comment on Sales, Marketing and Customers
The Australian Bitters Company (ABC), launched in 2015, serves customers and distributors in the Australian market who distribute products to consumers in the U.S. market. By the end of 2025, ABC held approximately 45% of the Australian market share, positioning it as the first Australian-made challenger brand to Angostura Bitters. ABC's distribution is supported by Coca-Cola Europacific Partners (CCEP), Australia's largest beverage distributor, which reaches over 90% of Australian postcodes.
The company also manages several brands through specific agreements. Australis Gin is owned by IBG, which holds intellectual property rights and manufacturing agreements for the brand. IBG holds a royalty-free license to manufacture and sell Twisted Shaker worldwide, except in the U.S. BitterTales is owned globally by Sway, with IBG licensing formulations to Sway for manufacture and sale in the U.S. and other Sway territories.
Entities referenced include Angostura Bitters, Australian Bitters Company, Australian Boutique Spirits Pty Ltd, Australis Gin, Coca-Cola Europacific Partners, Elegance Brands, Inc., IBG, Sway, Sway Energy, Sway Energy Corp, and Twisted Shaker.
Innovation Beverage Group Limited’s Comment on Sales, Marketing and Customers
The Australian Bitters Company (ABC), launched in 2015, serves customers and distributors in the Australian market who distribute products to consumers in the U.S. market. By the end of 2025, ABC held approximately 45% of the Australian market share, positioning it as the first Australian-made challenger brand to Angostura Bitters. ABC's distribution is supported by Coca-Cola Europacific Partners (CCEP), Australia's largest beverage distributor, which reaches over 90% of Australian postcodes.
The company also manages several brands through specific agreements. Australis Gin is owned by IBG, which holds intellectual property rights and manufacturing agreements for the brand. IBG holds a royalty-free license to manufacture and sell Twisted Shaker worldwide, except in the U.S. BitterTales is owned globally by Sway, with IBG licensing formulations to Sway for manufacture and sale in the U.S. and other Sway territories.
Entities referenced include Angostura Bitters, Australian Bitters Company, Australian Boutique Spirits Pty Ltd, Australis Gin, Coca-Cola Europacific Partners, Elegance Brands, Inc., IBG, Sway, Sway Energy, Sway Energy Corp, and Twisted Shaker.
Sources:
Innovation Beverage Group Limited’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
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