Traeger Inc  (COOK)
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Traeger Inc

Business Description

History of Traeger Inc

Traeger Inc was founded in 1985 by Joe Traeger, who created the first pellet grill, which revolutionized the outdoor cooking industry. The company began in the founder's garage, where he started experimenting with cooking with wood pellets instead of traditional fuel sources like charcoal and gas.

The first Traeger grill was named the "Original Pellet Grill," and it quickly gained popularity among outdoor cooking enthusiasts. The company continued to expand and innovate, introducing new models and features to their line of pellet grills, eventually earning them a place as one of the most recognized brands in the outdoor cooking industry.

In 2006, Traeger was sold to private equity investors, who continued to grow the brand and expand their product line. Today, Traeger offers a wide range of grills and accessories, including WiFIRE? technology that allows users to control their grill from their smartphone. The company is headquartered in Salt Lake City, Utah and their products are sold through various retailers across the country.

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