Cerner's Corporate Customers have recorded an advance in their cost of revenue by 3.21 % in the 1 quarter 2022 year on year, sequentially costs of revenue were trimmed by -9.62 %. During the corresponding time, Cerner Corporation recorded a revenue increase by 3.03 % year on year, sequentially revenue fell by -1.55 %. While revenue at the Cerner Corporation's corporate clients fell by -0.06 % year on year, sequentially revenue fell by -3.57 %.
Cerner's Customers have recorded an advance in their cost of revenue by 3.21 % in the 1 quarter 2022 year on year, sequentially costs of revenue were trimmed by -9.62 %, for the same period Cerner Corporation recorded revenue increase by 3.03 % year on year, sequentially revenue fell by -1.55 %.
Cerner's Comment on Sales, Marketing and Customers
The markets for Cerner HCIT solutions, health care devices and services include
integrated delivery networks, physician groups and networks, managed care organizations,
hospitals, medical centers, free-standing reference laboratories, home health
agencies, blood banks, imaging centers, pharmacies, pharmaceutical manufacturers,
employers, governments and public health organizations. The majority of our sales
are sales of clinical and revenue cycle solutions and services to hospitals and
health systems, but our solutions and services are highly scalable and sold to
organizations ranging from physician practices, to community hospitals, to complex
integrated delivery networks, to local, regional and national government agencies.
Sales to large health systems typically take approximately nine to 18 months,
while the sales cycle is often shorter when selling to smaller hospitals and
physician practices. In some instances, the HITECH provisions of ARRA have shortened
the sales process due to the timeline required for hospitals to qualify for
stimulus incentives.
Our executive marketing management is located at our Innovation Campus in Kansas
City, Missouri, while our client representatives are deployed across the United
States and globally. In addition to the United States, through our subsidiaries,
we have sales associates and/or offices giving us a presence in more than 25
countries.
We support our sales force with technical personnel who perform demonstrations
of Cerner solutions and services and assist clients in determining the proper
hardware and software configurations. Our primary direct marketing strategy
is to generate sales contacts from our existing client base and through presentations
at industry seminars and tradeshows. We market the PowerWorks® solutions,
offered on a subscription basis, directly to the physician practice market using
telemarketing, channel partners and through existing acute care clients that
are looking to extend Cerner solutions to affiliated physicians. We attend a
number of major tradeshows each year and sponsor executive user conferences,
which feature industry experts who address the HCIT needs of large health care
organizations.
Substantially all of Cerner’s clients that buy software solutions also
enter into software support agreements with us for maintenance and support of
their Cerner systems. In addition to immediate software support in the event
of problems, these agreements allow clients to access new releases of the Cerner
solutions covered by support agreements. Each client has 24-hour access to the
client support team located at our world headquarters in North Kansas City,
Missouri, our Continuous Campus in Kansas City, Kansas and our global support
organizations in England and Ireland.
Most clients who buy hardware through Cerner also enter into hardware maintenance
agreements with us. These arrangements normally provide for a fixed monthly
fee for specified services. In the majority of cases, we utilize subcontractors
to meet our hardware maintenance obligations. We also offer a set of managed
services that include remote hosting, operational management services and disaster
recovery.
Cerner’s Comment on Sales, Marketing and Customers
The markets for Cerner HCIT solutions, health care devices and services include
integrated delivery networks, physician groups and networks, managed care organizations,
hospitals, medical centers, free-standing reference laboratories, home health
agencies, blood banks, imaging centers, pharmacies, pharmaceutical manufacturers,
employers, governments and public health organizations. The majority of our sales
are sales of clinical and revenue cycle solutions and services to hospitals and
health systems, but our solutions and services are highly scalable and sold to
organizations ranging from physician practices, to community hospitals, to complex
integrated delivery networks, to local, regional and national government agencies.
Sales to large health systems typically take approximately nine to 18 months,
while the sales cycle is often shorter when selling to smaller hospitals and
physician practices. In some instances, the HITECH provisions of ARRA have shortened
the sales process due to the timeline required for hospitals to qualify for
stimulus incentives.
Our executive marketing management is located at our Innovation Campus in Kansas
City, Missouri, while our client representatives are deployed across the United
States and globally. In addition to the United States, through our subsidiaries,
we have sales associates and/or offices giving us a presence in more than 25
countries.
We support our sales force with technical personnel who perform demonstrations
of Cerner solutions and services and assist clients in determining the proper
hardware and software configurations. Our primary direct marketing strategy
is to generate sales contacts from our existing client base and through presentations
at industry seminars and tradeshows. We market the PowerWorks® solutions,
offered on a subscription basis, directly to the physician practice market using
telemarketing, channel partners and through existing acute care clients that
are looking to extend Cerner solutions to affiliated physicians. We attend a
number of major tradeshows each year and sponsor executive user conferences,
which feature industry experts who address the HCIT needs of large health care
organizations.
Substantially all of Cerner’s clients that buy software solutions also
enter into software support agreements with us for maintenance and support of
their Cerner systems. In addition to immediate software support in the event
of problems, these agreements allow clients to access new releases of the Cerner
solutions covered by support agreements. Each client has 24-hour access to the
client support team located at our world headquarters in North Kansas City,
Missouri, our Continuous Campus in Kansas City, Kansas and our global support
organizations in England and Ireland.
Most clients who buy hardware through Cerner also enter into hardware maintenance
agreements with us. These arrangements normally provide for a fixed monthly
fee for specified services. In the majority of cases, we utilize subcontractors
to meet our hardware maintenance obligations. We also offer a set of managed
services that include remote hosting, operational management services and disaster
recovery.
Sources:
Cerner Corporation’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Cerner Corporation’s corporate clients.
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