Given that the audience accessing the Cars.com websites and mobile applications
are currently in the market for a new or used vehicle, OEMs are offered valuable
access to a targeted audience of in-market car shoppers when they purchase display
advertising. Our wide consumer reach allows it to successfully compete for and
realize a market-leading share of the digital marketing spend of these OEMs. In
addition to display advertising, we provide OEMs with consumer insights, data
driven solutions and certified pre-owned marketing programs, which we believe
are critical components of OEM digital marketing strategies.
Cars Com Inc's Comment on Supply Chain
Given that the audience accessing the Cars.com websites and mobile applications
are currently in the market for a new or used vehicle, OEMs are offered valuable
access to a targeted audience of in-market car shoppers when they purchase display
advertising. Our wide consumer reach allows it to successfully compete for and
realize a market-leading share of the digital marketing spend of these OEMs. In
addition to display advertising, we provide OEMs with consumer insights, data
driven solutions and certified pre-owned marketing programs, which we believe
are critical components of OEM digital marketing strategies.
Sources:
Cars com Inc 's official press releases and regulatory filings; CSIMarket.com's supply-chain research; and the financial filings and press releases of other companies cited in this report.
Updated on:
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