Performance Sports Group Ltd.'s Customers Performance

Approximately 58% of our total sales were in the United States, approximately 24% were in Canada, and approximately 18% were in the rest of the world. By channel, 27% of our sales were to big box accounts and 73% was to sport-specific specialty accounts (including larger, multi-door accounts).

Bauer Hockey sells directly to our customers in Canada, the United States, and the Nordic countries. Bauer Hockey sells through distributors outside North America and the Nordic countries. Approximately 17% of our ice hockey equipment sales were to distributors representing over 1,000 retail outlets globally, providing us access to the world’s largest hockey markets outside North America and the Nordic countries. We believe that larger, more established equipment manufacturers like Bauer Hockey are able to more effectively serve the spectrum of retail channels globally, through established relationships and developed distribution capabilities.

Our lacrosse business exclusively sells its products through dealers and retailers, with minimal direct sales to end-consumers. The remaining 11% of our lacrosse revenues were from big box retailers and sporting goods retail chains, primarily on an exclusive basis. Through our grassroots and product-focused marketing approach, we have developed a diverse lacrosse customer base, with no customer representing more than 16% of total sales.

COMBAT’s sales and distribution network focuses primarily on North America. COMBAT’s customers are made up of online stores, big box retailers, sporting goods chains and baseball specialty dealers. By channel, 3% of COMBAT sales were to big box and sporting goods chains and 97% were to baseball specialty accounts (including larger, multi-door accounts). COMBAT’s revenues are also generated via direct sales to end-consumers through team buy-in programs. COMBAT’s products are geared towards the high-end baseball and softball market which is currently served by the various retailers described above. This range allows for a wide variety of customers.

Easton Baseball/Softball’s sales and distribution network focuses primarily on North America. Easton Baseball/Softball’s customers are made up of online stores, big box retailers, sporting goods chains and baseball specialty dealers. By channel, 51% of Easton Baseball/Softball sales were to big box and sporting goods chains and 49% were to baseball specialty accounts (including larger, multi-door accounts). Easton Baseball/Softball’s products are geared towards the high-end baseball and softball market which is currently served by the various retailers described above. This range allows for a wide variety of customers.

Inaria predominantly sells its products directly to teams and associations. The primary soccer product being sold is a “player kit” that includes a jersey, shorts and matching socks for each member of the team or association. Each player kit is sized and personalized with team identifiers and numbering. Revenue is also generated from supplemental products such as off-field apparel, balls, bags and coaching accessories.

Our ice and roller hockey products are sold in over 60 countries through a distribution network of more than 2,400 retailers and distributors worldwide. We distribute our hockey products to retailers and other distributors through our facility in Mississauga, Ontario, as well as through third-party logistics providers in Aurora, Illinois, Romeoville, Illinois, Salt Lake City, Utah and Boras, Sweden. Our lacrosse products are sold in 10 different countries through a distribution network of more than 600 retailers and distributors worldwide. INARIA branded soccer products are sold directly to teams, clubs and associations across North America. All products are embellished and shipped from our 40,000 square feet facility located in Toronto, Ontario. Easton Baseball/Softball and Combat Sports’ products are sold through a distribution network of more than 1,700 retailers and distributors in North America and Europe. With the Easton Baseball/Softball Acquisition, we added a Salt Lake City, Utah distribution facility and a third-party logistics provider in Memphis, Tennessee. In addition to Baseball/Softball, the Salt Lake City facility also serves as a distribution facility for select hockey products.

Approximately 58% of our total sales were in the United States, approximately 24% were in Canada, and approximately 18% were in the rest of the world. By channel, 27% of our sales were to big box accounts and 73% was to sport-specific specialty accounts (including larger, multi-door accounts).

Bauer Hockey sells directly to our customers in Canada, the United States, and the Nordic countries. Bauer Hockey sells through distributors outside North America and the Nordic countries. Approximately 17% of our ice hockey equipment sales were to distributors representing over 1,000 retail outlets globally, providing us access to the world’s largest hockey markets outside North America and the Nordic countries. We believe that larger, more established equipment manufacturers like Bauer Hockey are able to more effectively serve the spectrum of retail channels globally, through established relationships and developed distribution capabilities.

Our lacrosse business exclusively sells its products through dealers and retailers, with minimal direct sales to end-consumers. The remaining 11% of our lacrosse revenues were from big box retailers and sporting goods retail chains, primarily on an exclusive basis. Through our grassroots and product-focused marketing approach, we have developed a diverse lacrosse customer base, with no customer representing more than 16% of total sales.

COMBAT’s sales and distribution network focuses primarily on North America. COMBAT’s customers are made up of online stores, big box retailers, sporting goods chains and baseball specialty dealers. By channel, 3% of COMBAT sales were to big box and sporting goods chains and 97% were to baseball specialty accounts (including larger, multi-door accounts). COMBAT’s revenues are also generated via direct sales to end-consumers through team buy-in programs. COMBAT’s products are geared towards the high-end baseball and softball market which is currently served by the various retailers described above. This range allows for a wide variety of customers.

Easton Baseball/Softball’s sales and distribution network focuses primarily on North America. Easton Baseball/Softball’s customers are made up of online stores, big box retailers, sporting goods chains and baseball specialty dealers. By channel, 51% of Easton Baseball/Softball sales were to big box and sporting goods chains and 49% were to baseball specialty accounts (including larger, multi-door accounts). Easton Baseball/Softball’s products are geared towards the high-end baseball and softball market which is currently served by the various retailers described above. This range allows for a wide variety of customers.

Inaria predominantly sells its products directly to teams and associations. The primary soccer product being sold is a “player kit” that includes a jersey, shorts and matching socks for each member of the team or association. Each player kit is sized and personalized with team identifiers and numbering. Revenue is also generated from supplemental products such as off-field apparel, balls, bags and coaching accessories.

Our ice and roller hockey products are sold in over 60 countries through a distribution network of more than 2,400 retailers and distributors worldwide. We distribute our hockey products to retailers and other distributors through our facility in Mississauga, Ontario, as well as through third-party logistics providers in Aurora, Illinois, Romeoville, Illinois, Salt Lake City, Utah and Boras, Sweden. Our lacrosse products are sold in 10 different countries through a distribution network of more than 600 retailers and distributors worldwide. INARIA branded soccer products are sold directly to teams, clubs and associations across North America. All products are embellished and shipped from our 40,000 square feet facility located in Toronto, Ontario. Easton Baseball/Softball and Combat Sports’ products are sold through a distribution network of more than 1,700 retailers and distributors in North America and Europe. With the Easton Baseball/Softball Acquisition, we added a Salt Lake City, Utah distribution facility and a third-party logistics provider in Memphis, Tennessee. In addition to Baseball/Softball, the Salt Lake City facility also serves as a distribution facility for select hockey products.