Miniso Group Holding Limited's Customers Performance

Name: Miniso Group Holding Limited Customers by Division and Industry - CSIMarket
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MNSO

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MNSO's Source of Revenues		During the corresponding time, Miniso Group Holding Limited recorded a revenue increase by 26.18 % year on year, While revenue at the Miniso Group Holding Limited's corporate clients • List of MNSO Customers

for the same period Miniso Group Holding Limited recorded revenue increase by 26.18 % year on year,

• List of MNSO Customers

Miniso Group Holding Limited's Business Units


revenue	46.4 %	of total Revenue
Unallocated amounts	0.92 %	of total Revenue
Elimination of inter-revenue	-10.8 %	of total Revenue
External revenues	35.6 %	of total Revenue
External revenues Unallocated amounts	0.06 %	of total Revenue
Inter-revenue	-10.8 %	of total Revenue
Inter-revenue Unallocated amounts	-0.86 %	of total Revenue
MINISO brand revenue	43.73 %	of total Revenue
MINISO brand External revenues revenue	33.82 %	of total Revenue
MINISO brand Inter-revenue revenue	-9.9 %	of total Revenue
Chinese Mainland revenue	30.5 %	of total Revenue
Chinese Mainland External revenues revenue	20.7 %	of total Revenue
Chinese Mainland Inter-revenue revenue	-9.8 %	of total Revenue
Overseas revenue	13.23 %	of total Revenue
Overseas External revenues revenue	13.13 %	of total Revenue
Overseas Inter-revenue revenue	-0.1 %	of total Revenue
TOP TOY brand revenue	1.75 %	of total Revenue
TOP TOY brand External revenues revenue	1.72 %	of total Revenue
TOP TOY brand Inter-revenue revenue	-0.03 %	of total Revenue
Chinese Mainland	152.12 %	of total Revenue
Asia excluding China	36.35 %	of total Revenue
North America	23.37 %	of total Revenue
Latin America	20.73 %	of total Revenue
Europe	4.86 %	of total Revenue
Other	2.31 %	of total Revenue
Sales of lifestyle and pop toy products	32.28 %	of total Revenue
Retail sales in self-operated stores	4.68 %	of total Revenue
Product sales to franchisees	17.99 %	of total Revenue
Sales to offline distributors	7.75 %	of total Revenue
Online sales	1.66 %	of total Revenue
Other sales channels	0.21 %	of total Revenue
License fees sales-based royalties and sales-based management and consultation service fees	1.99 %	of total Revenue
License fees	0.1 %	of total Revenue
Sales-based royalties	0.31 %	of total Revenue
Sales-based management and consultation service fees	1.51 %	of total Revenue
Others	1.33 %	of total Revenue
Timing of revenue recognition	35.6 %	of total Revenue
Point in time	33.56 %	of total Revenue
Over time	2.04 %	of total Revenue

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Miniso Group Holding Limited's Comment on Sales, Marketing and Customers

The company primarily serves customers in North America, including the United States, with plans to expand into other global markets. Its products are marketed under the MINISO brand, which focuses on lifestyle, beauty, and toys, launching approximately 1,600 SKUs monthly in 2025. Under the TOP TOY brand, the company offered around 17,000 SKUs as of December 31, 2025, encompassing major pop toy categories such as model figures, 3D building blocks, and vinyl plush toys. The company targets a broad demographic, emphasizing an engaging offline retail experience aimed at younger generations through events like pop toy workshops and shows. Its market strategy includes dynamic product development, efficient supply chain management, and digitalization, supported by an in-house design team and partnerships with third-party designers and IP licensors to leverage cultural trends.

Miniso Group Holding Limited’s Comment on Sales, Marketing and Customers

MNSO's Stock Performance relative to it's Customers

MNSO's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)

COMPANY NAME	MARKET CAP	REVENUES	INCOME	EMPLOYEES
Miniso Group Holding Limited	0.00	3,183.75	179.66	10,300
SUBTOTAL	0.00	0.00	0.00	-

Sources: Miniso Group Holding Limited’s official press releases and regulatory filings; CSIMarket.com’s market research; and the financial filings and press releases of other companies cited in this report.
Updated on:
Focus of this report: Miniso Group Holding Limited’s corporate clients.
For your research, we’ve provided 9 tables on Miniso Group Holding Limited corporate clients.
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