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Starbucks Corporation (NASDAQ: SBUX) |
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SBUX $83.4800
$0.6700 
0.81%
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Volume (M):
966
Open :
82.39 52 Wk Avg :
91.56
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SBUX $83.4800
$0.6700
0.81%
|
Volume (M):
966
Open :
82.39 52 Wk Avg :
91.56
|
|
News about Starbucks Corporation's Stock Movement |
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July 19, 2024
In this week s market performance, Starbucks Corporation shares have trailed the overall market. However, it is noteworthy that Starbucks shares have outperformed the index tracking its competitors, as highlighted by CSIMarkets. Despite this positive performance, the company has been facing a series of challenges recently.One significant event that occurred on July 19, 2024, was a global IT outage that brought Starbucks and grocery stores to a temporary halt. The outage affected the Starbucks Rewards app in some stores, resulting in crowded scenes and backed-up orders worldwide. This incident demonstrated the dependence of modern businesses on technology and how disruptions can impact their operations.
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July 12, 2024
Word Count: 738Starbucks Corporation, the renowned global coffee chain, has experienced a week of under-performance in its shares. This decline can be attributed to several factors, namely, the brand s comparative softness in year-to-date performance against the CSIMarkets index, which monitors Starbucks s suppliers. However, to gain a deeper understanding of this under-performance, it is essential to examine recent events surrounding Starbucks. On July 11, 2024, Starbucks Korea made a significant announcement of its commitment to donate W1 billion for cultural preservation. This initiative highlights Starbucks dedication to supporting local heritage and community development. By investing in cultural preservation, Starbucks demonstrates its commitment to long-term sustainability and social responsibility. This move resonates with environmentally conscious customers, further solidifying Starbucks reputation as a socially responsible brand.However, on the same day, news broke about rare Starbucks cups that were fetching high prices in the resell market. While this may seem positive for the brand s collectible appeal, it also raises questions about the company s core focus. Starbucks should be cautious about unintentionally diverting attention away from its primary business model providing exceptional coffee experiences. Balancing the allure of limited-edition merchandise with maintaining a strong focus on their core offerings can ensure sustained success for the brand.
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