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What are 's Business Segments?



The Company's homes are built on-site and marketed in four major geographic regions, or segments: North, Southeast, Texas and West. Within each of those segments, the Company operated in the following metropolitan areas:

North Baltimore, Chicago, Delaware, Indianapolis, Metro Washington, D.C., Minneapolis/St. Paul, New Jersey, Northern Virginia and Philadelphia
Southeast Atlanta, Charleston, Charlotte, Myrtle Beach, Orlando, Raleigh/Durham and Tampa
Texas Austin, Dallas/Fort Worth, Houston and San Antonio
West Denver, Las Vegas, Phoenix and Southern California

The Company has decentralized operations to capitalize on the expertise of its local division presidents and management teams. Each of its homebuilding divisions across the country generally consists of a division president; a controller; management personnel focused on land acquisition, entitlement and development, sales, construction, product development, customer service and purchasing; and accounting and administrative personnel. The Company's operations in each of its homebuilding markets may differ due to a number of market-specific factors, including regional economic conditions and job growth; land availability and development requirements; consumer preferences; competition from other homebuilders; and resale home activity. The Company not only considers each of these factors upon entering into new markets, but also in determining the extent of its operations and the allocation of its capital in existing markets. Market experience of local management teams is critical to the decision-making process regarding the Company's operations.

The Company markets attached and detached single-family homes, which are generally targeted to entry-level and first- and second-time move-up buyers. Its diverse product lines are tailored to the local styles and preferences found in each of its geographic markets. The product line offered in a particular community is determined in conjunction with the land acquisition process and is dependent upon a number of factors, including consumer preferences, competitive product offerings, and construction and development costs.

The Company generally offers several different floor plans within its communities, each with unique architectural styles. Exteriors may be further distinguished by the use of stone, stucco, brick or siding. Some home designs may be used in multiple communities across several divisions within the Company, with modifications to suit local trends. Additionally, new designs are continuously being developed to replace or augment existing ones in order to ensure that homes reflect current consumer preferences. The Company relies on its own architectural staff and also engages unaffiliated architectural firms to develop new designs.

Homebuyers are able to customize certain features of their homes by selecting from numerous options and upgrades displayed in the Company's model homes and design centers. These design centers, which are conveniently located in most of the Company's markets, feature state-of-the-art technology and showcase upgrades that represent sources of additional revenue and profit for the Company. The Company typically offers a variety of potential options and upgrades for an additional charge, such as different choices of flooring, countertops and appliances. It designs its base house and option packages to meet the needs of its customers. Options and upgrades contributed 14.0 percent of homebuilding revenues in 2014 and resulted in significantly higher margins in comparison to base homes.

   

Tax Rate Companies within the Industry


Business Segments Q2
Revenues
(in millions $)
Q2
Income
(in millions $)
(Jun 30 2015)
%
(Profit Margin)
Total 653.64 42.60 6.52 %

Growth rates by Segment Q2
Y/Y Revenue
%
(Jun 30 2015)
Q/Q Revenue
%
Q2
Y/Y Income
%
(Jun 30 2015)
Q/Q Income
%
Total 13.21 % 26.33 % 32.96 % 61.02 %

To get more information on 's Total segment. Select each division with the arrow.


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