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Lorillard, Inc.  (LO)
Other Ticker:  
 
    Sector  Consumer Non Cyclical    Industry Tobacco
   Industry Tobacco
   Sector  Consumer Non Cyclical
 


Lorillard, Inc. Segments

 
Cigarettes
   98.32 % of total Revenue
Electronic Cigarettes
   1.68 % of total Revenue
 

Business Segments (March 31, 2015)
Revenues
(in millions $)
I. Quarter
%
(of total Revenues)
(March 31, 2015)
Income
(in millions $)
I. Quarter
%
(Profit Margin)
Cigarettes
1,640.00 98.32 % 0.00 -
Electronic Cigarettes
28.00 1.68 % 0.00 -
Total
1,668.00 100 % 487.00 29.2 %

• View Income Statement • View Competition by Segment • View Annual Report

Growth rates by Segment (March 31, 2015)
Y/Y Revenue
%
I. Quarter
Q/Q Revenue
%
(March 31, 2015)
Y/Y Income
%
I. Quarter
Q/Q Income
%
Cigarettes
6.42 % -5.15 % - -
Electronic Cigarettes
-45.1 % -28.21 % - -
Total
4.77 % -5.66 % 3.18 % -17.18 %

• View Growth rates • View Competitors Segment Growth • View Market Share

To get more information on Lorillard's Cigarettes, Electronic Cigarettes, Total segment. Select each division with the arrow.

  Lorillard's

Business Segments Description



Lorillard Tobacco Company conduct it's business through two operating segments – the Cigarettes segment and the Electronic Cigarettes segment.
The Cigarettes segment consists principally of the operations of Lorillard, Inc., Lorillard Tobacco and related entities. Lorillard Tobacco is the third largest manufacturer of cigarettes in the United States. Founded in 1760, Lorillard Tobacco is the oldest continuously operating tobacco company in the United States. Newport, Lorillard’s flagship premium cigarette brand, is the top selling menthol and second largest selling cigarette overall in the United States. In addition to the Newport brand, the Lorillard product line has four additional brand families marketed under the Kent, True, Maverick and Old Gold brand names. These five cigarette brands include 39 different product offerings which vary in price, taste, flavor, length and packaging.

The Electronic Cigarettes segment consists prinicipally of the operations of LOEC, Inc. and related entities. LOEC, Inc. is a leading electronic cigarette company in the United States, marketed under the blu eCigs brand. Lorillard acquired the blu eCigs brand and other assets used in the manufacture, distribution, development, research, marketing, advertising and sale of electronic cigarettes.

   

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