International Game Technology Plc  (IGT)
Other Ticker:  
    Sector  Services    Industry Casinos & Gaming
   Industry Casinos & Gaming
   Sector  Services

International Game Technology Plc Segments

   23 % of total Revenue
Non machine
   20.6 % of total Revenue
   43.6 % of total Revenue
Gaming operations
   40.24 % of total Revenue
   16.16 % of total Revenue

Business Segments (Sep. 30, 2014)
(in millions $)
IV. Quarter
(of total Revenues)
(Sep. 30, 2014)
(in millions $)
IV. Quarter
(Profit Margin)
123.40 23 % 0.00 -
Non machine
110.50 20.6 % 0.00 -
233.90 43.6 % 136.50 58.36 %
Gaming operations
215.90 40.24 % 135.60 62.81 %
86.70 16.16 % 55.00 63.44 %
536.50 100 % 327.10 60.97 %

• View Income Statement • View Competition by Segment • View Annual Report

Growth rates by Segment (Sep. 30, 2014)
Y/Y Revenue
IV. Quarter
Q/Q Revenue
(Sep. 30, 2014)
Y/Y Income
IV. Quarter
Q/Q Income
-43.32 % 41.51 % - -
Non machine
16.93 % 38.64 % - -
-25.08 % 40.14 % -56.28 % 40 %
Gaming operations
-12.63 % -0.78 % -45.12 % 0.37 %
18.77 % 4.33 % -24.66 % 5.16 %
-4.08 % 14.73 % -48.27 % 14.81 %

• View Growth rates • View Competitors Segment Growth • View Market Share

To get more information on International Game Technology Plc's Machines, Non machine, Products, Gaming operations, Interactive, Total segment. Select each division with the arrow.

  International Game Technology Plc's

Business Segments Description

Product Sales

Domestically, we manufacture a broad range of gaming machines, consisting of traditional spinning reel slot machines, video gaming machines, government sponsored terminals and other video gaming devices. In the international markets, we target the Amusement With Prize (AWP), casino style, private club, gaming hall and government sponsored video gaming machine markets. For our domestic and certain international markets, we offer hundreds of recognized game themes. We typically sell our machines directly or through distributors to our customers, and in certain circumstances finance the sale or lease of the equipment.

In the domestic gaming market, IGT holds an estimated 70% share of the installed base of gaming machines. We believe our market share is the result of our commitment to innovation, game design, and advanced technology in our games and systems; our extensive patent and theme library; our manufacturing capacity; and the combined efforts of our compliance, sales and customer service teams which allow us to have a presence in all major domestic gaming jurisdictions. The top selling video and reel machines were Dragon’s Gold™, Kenny Rogers®, The Gambler®, Money Storm®, Tabasco®, Triple Double Stars™, Triple Double Wild Cherry™ and Uncle Sam®. New introductions planned for 2004 include, but are not limited to, Wild Taxi™, That Girl™, Monster Mansion™, Freedom Stars™, and Joe’s Yard Games™.

In addition to gaming machines, we offer a variety of gaming systems products to our customers. These systems products and services enhance the players’ gaming experience and provide operational efficiencies for our customers. The acquisition of Acres complements and strengthens our current suite of gaming systems products by providing casino-wide, integrated applications that offer slot monitoring, patron management, cage, credit and table games management, visual analysis and cashless wagering modules. These modules can be purchased and installed individually or as an integrated system. The combination of Acres and IGT gaming systems will enhance our leadership position in systems, with over 50% of all gaming machines attached to an IGT system.

Proprietary Gaming

We distribute our proprietary games under a broad spectrum of recurring revenue pricing arrangements including:
o wide area progressive (WAP) systems
o stand alone participation and flat fee
o equipment leasing and rental
o hybrid pricing or premium products that include a recurring fee attached to a for-sale game

WAP games differ from stand alone and hybrid games in that they are electronically linked, inter-casino systems that connect gaming machines to a central computer, allowing the system to build a progressive jackpot with every wager until a player hits the top award winning combination. The operation of linked progressive systems varies among jurisdictions as a result of different gaming regulations. Participating casinos pay a percentage of the coin-in either directly to IGT or a trust to oversee and fund the progressive jackpot. Funding of the jackpots also differs by jurisdiction but is generally administered by IGT.

We also distribute certain proprietary games under joint venture agreements or strategic marketing alliances with other gaming companies. The purpose of these strategic alliances is to combine the game development efforts or licensed intellectual property rights of other companies with IGT’s systems technology, manufacturing, distribution and marketing expertise.

We continually provide innovation and enhanced player appeal to our proprietary games consistent with product lines that are sold directly to the casinos. This is accomplished through the introduction of feature rich games with second event bonusing and by incorporating popular themes such as Wheel of Fortune®, Megabucks®, Regis’ Cash Club™, The Price is Right™ and $1,000,000 Pyramid™. New themed product introductions planned for fiscal year 2004 include, but are not limited to, Animal House™, Dilbert™, Drew Carey™, Elizabeth Taylor™, M*A*S*H™, Rodney Dangerfield™,and The Dating Game™. Extensions of the current installed base include the TV Hits™ series with The Beverly Hillbillies™, Bubbling Crude™, and The Twilight Zone®.

As a developer and leader in this segment, we recognize that all games, including our proprietary games, have a finite lifecycle. Due to the intense competition and accelerated pace of proprietary games introduced into the market each year, the lifecycle of these games can vary significantly. As a result, IGT systematically replaces games experiencing declining play levels with new games and extensions of existing brands.


Interactive revenues are generated from online social gaming and wagering products and services, presented in the following two groups.

Social Gaming

Our North America based DoubleDown social casino-style gaming operation was acquired in January 2012 and generates revenues from the sale of virtual casino chips to players for use within the DoubleDown Casino® for additional play or game enhancements. Costs of revenues are comprised mainly of payment processing fees paid to Facebook or land-based casino hosts on a revenue participation basis. Social gaming metrics include:

DAU measures the number of active users that play games games at the DoubleDown Casino® each day. Average DAU is the average of the DAUs for each day during the period.

MAU measures the number of active users that played games at the DoubleDown Casino® at least once in the last 30 days. Average MAU is the average of the MAUs each day during the period.

Bookings represent the total amount of virtual casino chips sold during the period, as opposed to revenues, which include deferral adjustments based on the estimated period of service or chip consumption.

Unlike many other online social casino-style games where each game is a unique application, DoubleDown operates as a single casino application with multiple games where all games are available to the player within a single application.


IGTi collectively refers to all of our other online and mobile gaming solutions. IGTi encompasses primarily real money wagering casino and mobile gaming systems infrastructure and applications, content licensing, and back office operational support services, including WAP jackpot funding and administration. IGTi solutions are generally provided under revenue sharing arrangements based on a percentage of net win.

IGTi solutions are provided in one of two ways. In B2B arrangements, IGTi provides content and services to a partnering business, which then connects to the player through the partner’s own site. In B2C arrangements, IGTi runs the online website on behalf of the customer, connecting directly with the player. IGTi costs of revenues includes transaction costs incurred to run the sites, including player verification checks, banking transaction fees, data center costs to host servers, internet bandwidth fees, royalties, and server support/maintenance fees.


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