Starwood Hotel & Resorts Worldwide, Inc  (HOT)
Other Ticker:  
    Sector  Services    Industry Hotels & Tourism
   Industry Hotels & Tourism
   Sector  Services

Starwood Hotel & Resorts Worldwide, Inc Segments

   87.98 % of total Revenue
Vacation Ownership
   12.02 % of total Revenue

Business Segments (Sep. 30, 2015)
(in millions $)
III. Quarter
(of total Revenues)
(Sep. 30, 2015)
(in millions $)
III. Quarter
(Profit Margin)
1,237.00 87.98 % 256.00 20.7 %
Vacation Ownership
169.00 12.02 % 43.00 25.44 %
1,406.00 100 % 299.00 21.27 %

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Growth rates by Segment (Sep. 30, 2015)
Y/Y Revenue
III. Quarter
Q/Q Revenue
(Sep. 30, 2015)
Y/Y Income
III. Quarter
Q/Q Income
-5.72 % -3.59 % -6.91 % -8.24 %
Vacation Ownership
7.64 % -0.59 % 16.22 % -2.27 %
-4.29 % -3.23 % -4.17 % -7.43 %

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To get more information on Starwood Hotel & Resorts Worldwide Inc's Hotel, Vacation Ownership, Total segment. Select each division with the arrow.

  Starwood Hotel & Resorts Worldwide Inc's

Business Segments Description

The Company has two operating segments: hotels and vacation ownership.

Managed Hotels. We manage hotels worldwide, usually under a long-term agreement with the hotel owner (including entities in which we have a minority equity interest). Our responsibilities under hotel management contracts typically include hiring, training and supervising the managers and employees that operate these facilities. For additional fees, we provide reservation services and coordinate national advertising and certain marketing and promotional services. We prepare and implement annual budgets for the hotels we manage and are responsible for allocating property-owner funds for periodic maintenance and repair of buildings and furnishings. In addition to our owned and leased hotels.

Management contracts typically provide for base fees tied to gross revenue and incentive fees tied to profits as well as fees for other services, including centralized reservations, sales and marketing, public relations and national and international media advertising. In our experience, owners seek hotel managers that can provide attractively priced base, incentive, marketing and franchise fees combined with demonstrated sales and marketing expertise and operations-focused management designed to enhance profitability. Some of our management contracts permit the hotel owner to terminate the agreement when the hotel is sold or otherwise transferred to a third party, as well as if we fail to meet established performance criteria. In addition, many hotel owners seek equity, debt or other investments from us to help finance hotel renovations or conversions to a Starwood brand so as to align the interests of the owner and the Company. Our ability or willingness to make such investments may determine, in part, whether we will be offered, will accept, or will retain a particular management contract. We added 103 Le Méridien hotels during 2005 in connection with our acquisition of the Le Méridien brand and management business. We also opened 13 additional managed hotels with approximately 3,000 rooms, and 15 hotels with approximately 5,000 rooms left the system.

Vacation Ownership and Residential Business

We develop, own and operate vacation ownership resorts, market and sell the VOIs in the resorts and, in many cases, provide financing to customers who purchase such ownership interests. Owners of VOIs can trade their interval for intervals at other Starwood vacation ownership resorts, for intervals at certain vacation ownership resorts not otherwise sponsored by Starwood through an exchange company, or for hotel stays at Starwood properties. From time to time, we securitize or sell the receivables generated from our sale of VOIs.

We have also entered into arrangements with several owners for mixed use hotel projects that will include a residential component. We entered into licensing agreements for the use of our W, Westin and St. Regis brands to allow the owners to offer branded condominiums to prospective purchasers. In consideration, we will receive a licensing fee equal to a percentage of the gross sales revenue of the units sold. The licensing arrangement terminates upon the earlier of sell-out of the units or a specified length of time.


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