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Nautilus Inc.  (NLS)
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Nautilus's Customers Performance

NLS

 
NLS's Source of Revenues Nautilus's Customers have recorded a growth in their cost of revenue by 41.29 % in the 2 quarter 2022 year on year, sequentially costs of revenue grew by 2.33 %, for the same period Nautilus Inc. sequentially revnue fell by -81.99 %.

List of NLS Customers




Nautilus's Customers have recorded a growth in their cost of revenue by 41.29 % in the 2 quarter 2022 year on year, sequentially costs of revenue grew by 2.33 %, for the same period Nautilus Inc. sequentially revnue fell by -81.99 %.

List of NLS Customers


   
Customers Net Income grew in Q2 by Customers Net margin grew to
143.45 % 12.9 %



Nautilus's Customers, Q2 2022 Revenue Growth By Industry
Customers in Property & Casualty Insurance Industry -15.36 %   
Customers in Real Estate Investment Trusts Industry      112.79 %
Customers in Casinos & Gaming Industry      14.24 %
Customers in Hotels & Tourism Industry      78.65 %
Customers in Movies and Entertainment Industry      11.99 %
     
• Customers Valuation • Segment Rev. Growth • Segment Inc. Growth • Customers Mgmt. Effect.


Nautilus's Comment on Sales, Marketing and Customers



Direct
In our Direct business, we market and sell our products, principally Bowflex® cardio and strength products, directly to consumers. While we are, and plan to continue to be, a large direct marketer of strength products in the United States, our advertising emphasis has shifted toward cardio products, especially the Max Trainer® and TreadClimber®, as cardio products represent the largest component of the fitness equipment market and a majority of our business.

Our marketing efforts are based on an integrated combination of media and direct consumer contact. In addition to television advertising, which ranges in length from 30 seconds to as long as three minutes, we utilize Internet advertising, product websites, inquiry-response mailings, catalogs and inbound/outbound call centers. Marketing and media effectiveness is measured continuously based on sales inquiries generated, cost-per-lead, conversion rates, return on investment and other performance metrics and we strive to optimize the efficiency of our marketing and media expenditures based on this data. Almost all of our Direct customer orders are received either on our Internet websites or through company-owned and third-party call centers.

In order to facilitate consumer purchases, we partner with several third party credit providers. Credit approval rates are an important variable in the number of Direct products we sell in a given period. Combined consumer credit approvals by our primary and secondary

Retail
In our Retail business, we market and sell a comprehensive line of consumer fitness equipment under the Nautilus®, Octane Fitness®, Schwinn®, Universal® and Bowflex® brands. Our products are marketed through a network of retail companies, consisting of sporting goods stores, Internet retailers, large-format and warehouse stores, smaller specialty retailers, independent bike dealers, and multi-user environments.

We offer programs that provide price discounts to our Retail customers for ordering container-sized shipments or placing orders early enough in the season to allow for more efficient manufacturing by our Asian suppliers. These programs are designed to reduce our shipping and handling costs, with much of the savings being passed on to our customers. In addition, we often offer other types of sales incentives to our Retail customers, including volume discounts and various forms of rebates or allowances, which generally are intended to increase product exposure and availability for consumers, reduce transportation costs, and encourage marketing and promotion of our brands or specific products.


Nautilus's Comment on Sales, Marketing and Customers


Direct
In our Direct business, we market and sell our products, principally Bowflex® cardio and strength products, directly to consumers. While we are, and plan to continue to be, a large direct marketer of strength products in the United States, our advertising emphasis has shifted toward cardio products, especially the Max Trainer® and TreadClimber®, as cardio products represent the largest component of the fitness equipment market and a majority of our business.

Our marketing efforts are based on an integrated combination of media and direct consumer contact. In addition to television advertising, which ranges in length from 30 seconds to as long as three minutes, we utilize Internet advertising, product websites, inquiry-response mailings, catalogs and inbound/outbound call centers. Marketing and media effectiveness is measured continuously based on sales inquiries generated, cost-per-lead, conversion rates, return on investment and other performance metrics and we strive to optimize the efficiency of our marketing and media expenditures based on this data. Almost all of our Direct customer orders are received either on our Internet websites or through company-owned and third-party call centers.

In order to facilitate consumer purchases, we partner with several third party credit providers. Credit approval rates are an important variable in the number of Direct products we sell in a given period. Combined consumer credit approvals by our primary and secondary

Retail
In our Retail business, we market and sell a comprehensive line of consumer fitness equipment under the Nautilus®, Octane Fitness®, Schwinn®, Universal® and Bowflex® brands. Our products are marketed through a network of retail companies, consisting of sporting goods stores, Internet retailers, large-format and warehouse stores, smaller specialty retailers, independent bike dealers, and multi-user environments.

We offer programs that provide price discounts to our Retail customers for ordering container-sized shipments or placing orders early enough in the season to allow for more efficient manufacturing by our Asian suppliers. These programs are designed to reduce our shipping and handling costs, with much of the savings being passed on to our customers. In addition, we often offer other types of sales incentives to our Retail customers, including volume discounts and various forms of rebates or allowances, which generally are intended to increase product exposure and availability for consumers, reduce transportation costs, and encourage marketing and promotion of our brands or specific products.








NLS's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
Nautilus Inc. 54.33 644.35 -96.49 470
Planet Fitness inc. 4,760.81 699.59 65.00 1,529
Hyatt Hotels Corp 8,774.49 4,689.00 224.00 164,000
Life Time Group Holdings Inc. 2,080.25 1,598.56 -389.69 30,000
Huazhu Group Limited 103,544.63 2,006.00 -75.00 15,699
Hilton Worldwide Holdings Inc. 32,988.97 7,546.00 966.00 173,000
Starwood Hotel & Resorts Worldwide, Inc 0.00 6,115.00 635.00 180,400
Marriott International Inc 45,248.27 17,929.00 1,743.00 132,948
Host Hotels and Resorts Inc. 11,249.78 4,297.00 581.00 251
Loews Corp 12,542.94 14,360.00 1,820.00 12,200
Wynn Resorts Limited 6,828.20 4,529.60 -312.31 30,200
Greentree Hospitality Group Ltd. 0.00 189.27 17.84 2,394
Mgm Resorts International 12,660.16 11,883.63 3,041.86 70,000
Caesars Entertainment inc. 7,604.55 10,482.00 -1,465.00 64,000
Las Vegas Sands Corp. 27,099.08 3,853.00 1,320.00 46,000
Melco Resorts and Entertainment Limited 7,600.66 2,012.36 -956.46 23,078
Boyd Gaming Corp 5,184.38 3,478.09 557.65 24,300
Monarch Casino and Resort inc 1,072.51 421.11 79.74 2,300
Century Casinos Inc. 202.58 438.13 29.97 2,786
Churchill Downs Inc 7,048.75 1,704.40 486.10 5,000
Canterbury Park Holding Corp 108.31 66.71 12.91 237
SUBTOTAL 296,599.30 98,298.45 8,381.59 980,322
       
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