CSIMarket
 
  (MJN)
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's Customers Performance

MJN

 
MJN's Source of Revenues

List of MJN Customers




for the same period

List of MJN Customers




's Comment on Sales, Marketing and Customers



Consumers
Parental preference plays an important role in brand selection with influence from health care professionals. We participate in a variety of marketing activities, where permitted by regulation and policy, including print and television advertising, direct mail, online / internet, digital and promotional programs. Our marketing is evidence-based and emphasizes our superior nutritional science. In particular, our digital marketing program provides new or prospective parents with many resources to help them with their newborns, including free samples, nutritional and developmental information for mothers and widely accepted instantly redeemable coupons, where permitted by regulation and policy. We are increasing our investment in direct marketing with a focus on emerging channels such as social media and mobile.

Health Care Professionals
Our sales force educates health care professionals about the benefits of our infant formula products in each of the countries where we market our infant formula products. We focus our product detailing efforts on neonatal intensive care units, physicians and other health care professionals, hospital group purchasing organizations and other integrated buying organizations. We also support health care professionals by organizing continuing medical education programs, symposia and other educational interfaces.

Retail Sales Organization
Our sales force markets our products to each of the retail channels where our products are purchased by consumers, including mass merchandisers, club stores, grocery stores, drug stores and, to a limited extent, convenience stores. The size, role and purpose of our retail sales organization varies significantly from country to country depending on our market position, the consolidation of the retail trade, shopper trends and the regulatory environment. In North America, Eastern Europe, Latin America and Asia, we focus on all retail channels, while in Western Europe we focus primarily on specialty products sold through pharmacies. We have entered into logistics partnerships with distributors and wholesalers in most of our markets.

Our products are sold principally to wholesale and retail customers, both nationally and internationally. Sales to two of our customers, DKSH International Ltd. (primarily in Asia and including sales to its regional affiliates) and Wal-Mart Stores, Inc. (including sales to Sam’s Club), accounted for approximately 16%, and approximately 10%, of our gross sales.






's Comment on Sales, Marketing and Customers


Consumers
Parental preference plays an important role in brand selection with influence from health care professionals. We participate in a variety of marketing activities, where permitted by regulation and policy, including print and television advertising, direct mail, online / internet, digital and promotional programs. Our marketing is evidence-based and emphasizes our superior nutritional science. In particular, our digital marketing program provides new or prospective parents with many resources to help them with their newborns, including free samples, nutritional and developmental information for mothers and widely accepted instantly redeemable coupons, where permitted by regulation and policy. We are increasing our investment in direct marketing with a focus on emerging channels such as social media and mobile.

Health Care Professionals
Our sales force educates health care professionals about the benefits of our infant formula products in each of the countries where we market our infant formula products. We focus our product detailing efforts on neonatal intensive care units, physicians and other health care professionals, hospital group purchasing organizations and other integrated buying organizations. We also support health care professionals by organizing continuing medical education programs, symposia and other educational interfaces.

Retail Sales Organization
Our sales force markets our products to each of the retail channels where our products are purchased by consumers, including mass merchandisers, club stores, grocery stores, drug stores and, to a limited extent, convenience stores. The size, role and purpose of our retail sales organization varies significantly from country to country depending on our market position, the consolidation of the retail trade, shopper trends and the regulatory environment. In North America, Eastern Europe, Latin America and Asia, we focus on all retail channels, while in Western Europe we focus primarily on specialty products sold through pharmacies. We have entered into logistics partnerships with distributors and wholesalers in most of our markets.

Our products are sold principally to wholesale and retail customers, both nationally and internationally. Sales to two of our customers, DKSH International Ltd. (primarily in Asia and including sales to its regional affiliates) and Wal-Mart Stores, Inc. (including sales to Sam’s Club), accounted for approximately 16%, and approximately 10%, of our gross sales.










MJN's vs. Customers, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME MARKET CAP REVENUES INCOME EMPLOYEES
18,307.22 7,340.70 653.10 7,200
Walmart Inc 490,734.74 611,289.00 11,292.00 2,300,000
Target Corporation 81,554.24 107,412.00 4,138.00 450,000
Campbell Soup Co 13,318.96 9,271.00 766.00 14,700
Dollar General Corporation 33,150.67 38,691.02 1,661.27 163,000
Supervalu Inc 1,267.11 14,620.00 -20.00 38,500
The Kroger Co 41,372.13 147,797.00 1,881.00 420,000
Costco Wholesale Corp 324,932.20 248,828.00 6,794.00 304,000
WINN-DIXIE STORES, INC. 0.00 0.00 0.00 0
WHOLE FOODS MARKET, INC. 0.00 0.00 0.00 0
Berkshire Hathaway Inc 492,047.10 349,271.00 77,710.00 0
Big Lots Inc 125.99 4,831.39 -463.63 36,100
Treehouse Foods Inc 2,205.34 3,431.10 53.10 5,880
SUBTOTAL 1,480,708.48 1,535,441.51 103,811.74 3,732,180


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