's Customers Performance
MJN
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's Comment on Sales, Marketing and Customers
Consumers
Parental preference plays an important role in brand selection with influence
from health care professionals. We participate in a variety of marketing activities,
where permitted by regulation and policy, including print and television advertising,
direct mail, online / internet, digital and promotional programs. Our marketing
is evidence-based and emphasizes our superior nutritional science. In particular,
our digital marketing program provides new or prospective parents with many
resources to help them with their newborns, including free samples, nutritional
and developmental information for mothers and widely accepted instantly redeemable
coupons, where permitted by regulation and policy. We are increasing our investment
in direct marketing with a focus on emerging channels such as social media and
mobile.
Health Care Professionals
Our sales force educates health care professionals about the benefits of our
infant formula products in each of the countries where we market our infant
formula products. We focus our product detailing efforts on neonatal intensive
care units, physicians and other health care professionals, hospital group purchasing
organizations and other integrated buying organizations. We also support health
care professionals by organizing continuing medical education programs, symposia
and other educational interfaces.
Retail Sales Organization
Our sales force markets our products to each of the retail channels where our
products are purchased by consumers, including mass merchandisers, club stores,
grocery stores, drug stores and, to a limited extent, convenience stores. The
size, role and purpose of our retail sales organization varies significantly
from country to country depending on our market position, the consolidation
of the retail trade, shopper trends and the regulatory environment. In North
America, Eastern Europe, Latin America and Asia, we focus on all retail channels,
while in Western Europe we focus primarily on specialty products sold through
pharmacies. We have entered into logistics partnerships with distributors and
wholesalers in most of our markets.
Our products are sold principally to wholesale and retail customers, both
nationally and internationally. Sales to two of our customers, DKSH International
Ltd. (primarily in Asia and including sales to its regional affiliates) and
Wal-Mart Stores, Inc. (including sales to Sam’s Club), accounted for approximately
16%, and approximately 10%, of our gross sales.
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's Comment on Sales, Marketing and Customers
Consumers
Parental preference plays an important role in brand selection with influence
from health care professionals. We participate in a variety of marketing activities,
where permitted by regulation and policy, including print and television advertising,
direct mail, online / internet, digital and promotional programs. Our marketing
is evidence-based and emphasizes our superior nutritional science. In particular,
our digital marketing program provides new or prospective parents with many
resources to help them with their newborns, including free samples, nutritional
and developmental information for mothers and widely accepted instantly redeemable
coupons, where permitted by regulation and policy. We are increasing our investment
in direct marketing with a focus on emerging channels such as social media and
mobile.
Health Care Professionals
Our sales force educates health care professionals about the benefits of our
infant formula products in each of the countries where we market our infant
formula products. We focus our product detailing efforts on neonatal intensive
care units, physicians and other health care professionals, hospital group purchasing
organizations and other integrated buying organizations. We also support health
care professionals by organizing continuing medical education programs, symposia
and other educational interfaces.
Retail Sales Organization
Our sales force markets our products to each of the retail channels where our
products are purchased by consumers, including mass merchandisers, club stores,
grocery stores, drug stores and, to a limited extent, convenience stores. The
size, role and purpose of our retail sales organization varies significantly
from country to country depending on our market position, the consolidation
of the retail trade, shopper trends and the regulatory environment. In North
America, Eastern Europe, Latin America and Asia, we focus on all retail channels,
while in Western Europe we focus primarily on specialty products sold through
pharmacies. We have entered into logistics partnerships with distributors and
wholesalers in most of our markets.
Our products are sold principally to wholesale and retail customers, both
nationally and internationally. Sales to two of our customers, DKSH International
Ltd. (primarily in Asia and including sales to its regional affiliates) and
Wal-Mart Stores, Inc. (including sales to Sam’s Club), accounted for approximately
16%, and approximately 10%, of our gross sales.
MJN's vs. Customers, Data
(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)
COMPANY NAME |
MARKET CAP |
REVENUES |
INCOME |
EMPLOYEES |
|
18,307.22 |
7,340.70 |
653.10 |
7,200 |
Walmart Inc |
490,734.74 |
611,289.00 |
11,292.00 |
2,300,000 |
Target Corporation |
81,554.24 |
107,412.00 |
4,138.00 |
450,000 |
Campbell Soup Co |
13,318.96 |
9,271.00 |
766.00 |
14,700 |
Dollar General Corporation |
33,150.67 |
38,691.02 |
1,661.27 |
163,000 |
Supervalu Inc |
1,267.11 |
14,620.00 |
-20.00 |
38,500 |
The Kroger Co |
41,372.13 |
147,797.00 |
1,881.00 |
420,000 |
Costco Wholesale Corp |
324,932.20 |
248,828.00 |
6,794.00 |
304,000 |
WINN-DIXIE STORES, INC. |
0.00 |
0.00 |
0.00 |
0 |
WHOLE FOODS MARKET, INC. |
0.00 |
0.00 |
0.00 |
0 |
Berkshire Hathaway Inc |
492,047.10 |
349,271.00 |
77,710.00 |
0 |
Big Lots Inc |
125.99 |
4,831.39 |
-463.63 |
36,100 |
Treehouse Foods Inc |
2,205.34 |
3,431.10 |
53.10 |
5,880 |
SUBTOTAL |
1,480,708.48 |
1,535,441.51 |
103,811.74 |
3,732,180 |
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