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Revlon Inc.  (REV)
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Revlon Inc's

Competitiveness


 

REV Sales vs. its Competitors Q2 2022



Comparing the results to its competitors, Revlon Inc reported Total Revenue decrease in the 2 quarter 2022 year on year by -11.02 %, faster than overall decrease of Revlon Inc's competitors by -4.2 %, recorded in the same quarter.

List of REV Competitors





Revenue Growth Comparisons




Net Income Comparison


Revlon Inc. recorded net loss and most of company's competitors saw decline in earnings by -50.38 %

<<  More on REV Income Comparisons


Revlon Inc's Comment on Competitors and Industry Peers


The Company's cosmetics, hair and beauty care products business categories are highly competitive. The Company competes primarily by:

developing quality products with innovative performance features, shades, finishes, components and packaging;

educating consumers and salon professionals about the benefits of the Company’s products;

anticipating and responding to changing consumer and salon professional demands in a timely manner, including the timing of new product introductions and line extensions;

offering attractively priced products relative to the product benefits provided;

maintaining favorable brand recognition;

generating competitive margins and inventory turns for its customers in both the Consumer and Professional segments by providing relevant products and executing effective pricing, incentive and promotional programs and marketing campaigns;

ensuring product availability through effective planning and replenishment collaboration with retailers and salons;

providing strong and effective advertising, marketing, promotion and merchandising support;

maintaining an effective sales force and distributor network; and

obtaining and retaining sufficient retail display and floor space, optimal in-store positioning and effective presentation of its products at retail and in salons.
The Company competes in selected product categories against numerous multi-national manufacturers in both the Consumer and Professional segments, as well as with expanding private label and store-owned brands in the Consumer segment. In addition to products sold in large volume retailers, professional salons and demonstrator-assisted retailers, the Company's products also compete with products sold in prestige and department stores, television shopping, door-to-door, specialty stores, one-stop shopping beauty retailers, the Internet/e-commerce, perfumeries and other distribution outlets. The Company's competitors include, among others, L'Oréal S.A., The Procter & Gamble Company, Avon Products, Inc., Coty, Inc., Shiseido Co., Johnson & Johnson, Kao Corp., Henkel AG & Co., Mary Kay Inc., Hand & Nail Harmony, Inc., Oriflame Holding AG, Markwins International Corporation, Sephora (a division of LVMH Moët Henessy Louis Vuitton SE), Elizabeth Arden, Inc., Boots UK Limited and The Estée Lauder Companies Inc.



  

Overall company Market Share Q2 2022

Overall company, revenue fell by -11.02 % and company lost market share, to approximate 1.33 %.




<<  More on REV Market Share.
 
*Market share is calculated based on total revenue.


REV's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)


COMPANY NAME MARKET CAP
(in millions of $)
REVENUES
(in millions of $)
INCOME
(in millions of $)
EMPLOYEES
Revlon Inc. REV 324.92 2,059.00 -386.00 5,700
Avient Corporation AVNT 3,130 5,017.50 250.70 0
Avon Products Inc. AVP 0 2,959.60 -239.50 33,200
The Clorox Company CLX 17,536 7,107.00 471.00 8,800
Coty Inc. COTY 5,646 5,304.40 267.70 10,600
Est e Lauder Companies Inc EL 83,566 17,737.00 2,408.00 48,000
Helen Of Troy Limited HELE 2,615 2,093.70 164.20 1,610
International Flavors and Fragrances Inc IFF 24,666 12,635.00 644.00 13,600
Inter Parfums Inc. IPAR 2,471 968.82 125.18 311
Jubilant Flame International Ltd JFIL 0 0.04 -0.06 3
Procter and Gamble Co PG 344,014 80,187.00 14,793.00 99,000
Sensient Technologies Corp SXT 2,997 1,411.96 136.86 4,083
Notox Technologies Corp TRPO 116 0.00 -1.02 1
Tupperware Brands Corporation TUP 369 1,365.80 -61.20 13,000
SUBTOTAL 487,451.08 138,846.31 18,573.05 237,908
       
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