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Revlon Inc   (REV)
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Revlon Inc 's

Competitiveness


 

REV Sales vs. its Competitors Q1 2020



Comparing the results to its competitors, Revlon Inc reported Total Revenue decrease in the 1 quarter 2020 year on year by -18.11 %, faster than overall decrease of Revlon Inc 's competitors by -0.85 %, recorded in the same quarter.

List of REV Competitors





Revenue Growth Comparisons




Net Income Comparison


Revlon Inc recorded net loss and most of company's competitors saw decline in earnings by -26.2 %

<<  More on REV Income Comparisons


Revlon Inc 's Comment on Competitors and Industry Peers


The Company's cosmetics, hair and beauty care products business categories are highly competitive. The Company competes primarily by:

developing quality products with innovative performance features, shades, finishes, components and packaging;

educating consumers and salon professionals about the benefits of the Company’s products;

anticipating and responding to changing consumer and salon professional demands in a timely manner, including the timing of new product introductions and line extensions;

offering attractively priced products relative to the product benefits provided;

maintaining favorable brand recognition;

generating competitive margins and inventory turns for its customers in both the Consumer and Professional segments by providing relevant products and executing effective pricing, incentive and promotional programs and marketing campaigns;

ensuring product availability through effective planning and replenishment collaboration with retailers and salons;

providing strong and effective advertising, marketing, promotion and merchandising support;

maintaining an effective sales force and distributor network; and

obtaining and retaining sufficient retail display and floor space, optimal in-store positioning and effective presentation of its products at retail and in salons.
The Company competes in selected product categories against numerous multi-national manufacturers in both the Consumer and Professional segments, as well as with expanding private label and store-owned brands in the Consumer segment. In addition to products sold in large volume retailers, professional salons and demonstrator-assisted retailers, the Company's products also compete with products sold in prestige and department stores, television shopping, door-to-door, specialty stores, one-stop shopping beauty retailers, the Internet/e-commerce, perfumeries and other distribution outlets. The Company's competitors include, among others, L'Oréal S.A., The Procter & Gamble Company, Avon Products, Inc., Coty, Inc., Shiseido Co., Johnson & Johnson, Kao Corp., Henkel AG & Co., Mary Kay Inc., Hand & Nail Harmony, Inc., Oriflame Holding AG, Markwins International Corporation, Sephora (a division of LVMH Moët Henessy Louis Vuitton SE), Elizabeth Arden, Inc., Boots UK Limited and The Estée Lauder Companies Inc.



  

Total Segment Market Share Q1 2020

despite revenue deterioration, Revlon Inc inceased its market share in this segment.

company inceased its market share in this segment to approximate 13.75 %.



<<  More on REV Market Share.
 

*Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment.


REV's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)



COMPANY NAME TICKER MARKET CAP REVENUES INCOME EMPLOYEES
Revlon Inc REV 610 2,319 -297 5,700
Cca Industries Inc CAW 12 17 -3 98
Avon Products Inc AVP 0 4,534 -140 33,200
Est e Lauder Companies Inc EL 73,902 15,454 1,313 44,000
The Clorox Company CLX 25,156 6,365 870 7,700
International Flavors and Fragrances Inc IFF 15,660 5,190 476 6,200
Notox Technologies Corp TRPO 115 0 -1 1
Helen Of Troy Limited HELE 4,631 1,707 152 1,610
Elizabeth Arden Inc RDEN 0 523 17 1,900
Coty Inc COTY 3,865 7,931 -3,024 10,600
Enhance Skin Products Inc EHSK 0 0 0 1
Inter Parfums Inc IPAR 1,601 680 64 311
Procter and Gamble Co PG 309,232 70,346 -1,570 110,000
Bonamour, Inc. BONI 0 0 0 1
Rejuvel Bio-sciences, Inc. NUUU 0 0 0 1
Sensient Technologies Corp SXT 2,331 1,326 70 4,083
Polyone Corporation POL 2,236 2,863 589 7,000
Tupperware Brands Corporation TUP 317 1,687 -32 13,000
Jubilant Flame International Ltd JFIL 1 0 0 3
SUBTOTAL 439,669 120,942 -1,514 245,409


       
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