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Lorillard, Inc.  (LO)
Other Ticker:  
 
    Sector  Consumer Non Cyclical    Industry Tobacco
   Industry Tobacco
   Sector  Consumer Non Cyclical

Lorillard Inc's

Competitiveness


 

LO Sales vs. its Competitors Q1 2015



Comparing the results to its competitors, Lorillard Inc reported Total Revenue increase in the 1 quarter 2015 by 4.77 % year on year.
The sales growth was above Lorillard Inc's competitors average revenue growth of 0.27 %, recorded in the same quarter.

List of LO Competitors

With net margin of 16.49 % company achieved higher profitability than its competitors.

More on LO Margin Comparisons



Revenue Growth Comparisons




Net Income Comparison


Lorillard, Inc. Net Income in the 1 quarter 2015 grew year on year by 1.48 %, while most of its competitors have experienced contraction in net income by -4.14 %.

<<  More on LO Income Comparisons


Lorillard Inc's Comment on Competitors and Industry Peers


The domestic market for cigarettes is highly competitive. Competition is primarily based on a brand’s taste; quality; price, including the level of discounting and other promotional activities; positioning; consumer loyalty; and retail display.

Our principal competitors are the two other major U.S. cigarette manufacturers, Philip Morris USA Inc. (“Philip Morris”), a subsidiary of Altria Group, Inc. and R.J. Reynolds Tobacco Company (“RJR Tobacco”), a subsidiary of RAI. We also compete with numerous other smaller manufacturers and importers of cigarettes. We believe our ability to compete even more effectively has been restrained in some marketing areas as a result of retail merchandising contracts offered by Philip Morris and RJR Tobacco which limit the retail shelf space available to our brands. As a result, in some retail locations we are limited in competitively supporting our promotional programs, which may constrain sales.

The market for electronic cigarettes is evolving at a very fast pace and is very fragmented, with many companies competing with similar product offerings. In the competition for retail presence, blu eCigs has begun the process of differentiating itself from the competition with unique technology, impactful displays and point of sale materials. The method of distribution for many competing companies is predominately over the internet, with only a small but growing number of competitors currently having a significant presence at retail.





  

Overall company Market Share Q1 2015

Overall company revenue, increased by 4.77 % faster than Lorillard Inc's competitors within this division and its market share improved to approx. 6.12 %.
<<  More on LO Market Share.
 
*Market share is calculated based on total revenue.


LO's vs. Competition, Data

(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)


COMPANY NAME MARKET CAP
(in millions of $)
REVENUES
(in millions of $)
INCOME
(in millions of $)
EMPLOYEES
Lorillard, Inc. LO 0.00 12,158.00 1,180.00 2,900
Altria Group Inc. MO 82,654 25,407.00 6,421.00 7,300
Reynolds American Inc RAI 71,679 8,236.00 1,718.00 5,300
Philip Morris International Inc. PM 156,451 82,197.00 9,628.00 71,000
Avalanche International, Corp. AVLP 0 0.00 -3.02 2
Bang Holdings Corp. BXNG 0 0.23 -0.58 4
Bots Inc MCIG 19 0.00 -3.88 14
Vector Group Ltd VGR 1,668 646.65 165.71 1,367
22nd Century Group inc. XXII 263 39.29 -43.82 12,700
Home Bistro Inc. VAPI 4 2.56 -9.16 8
Vpr Brands Lp VPRB 7 5.34 0.14 19
SUBTOTAL 312,743.98 128,692.07 19,052.39 100,614
       
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