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Digital Ally Inc's Comment on Competitors and Industry Peers
The law enforcement and security surveillance markets are extremely competitive.
Competitive factors in these industries include ease of use, quality, portability,
versatility, reliability, accuracy and cost. There are direct competitors with
technology and products in the law enforcement and surveillance markets for all
our products and those we have in development. Many of these competitors have
significant advantages over us, including greater financial, technical, marketing
and manufacturing resources, more extensive distribution channels, larger customer
bases and faster response times to adapt new or emerging technologies and changes
in customer requirements. Our primary competitors in the in-car video systems
market include L-3 Mobile-Vision, Inc., Coban Technologies, Inc., Enforcement
Video, LLC d/b/a WatchGuard Video (“WatchGuard”), Kustom Signals,
Panasonic System Communications Company, International Police Technologies, Inc.
and a number of other competitors who sell, or may in the future sell, in-car
video systems to law enforcement agencies. Our primary competitors in the body-worn
camera market include Axon Enterprise, Inc. (“Axon” –formerly
Taser International, Inc.), Reveal Media, WatchGuard and VieVU, Inc. We face similar
and intense competitive factors for our event recorders in the mass transit markets
as we do in the law enforcement and security surveillance markets. We will also
compete with any company making surveillance devices for commercial use. There
can be no assurance that we will be able to compete successfully in these markets.
Further, there can be no assurance that new and existing companies will not enter
the law enforcement and security surveillance markets in the future.
The commercial fleet security and surveillance markets likewise are also very
competitive. There are direct competitors for our DVM-250 Plus “event
recorders,” which several may have greater financial, technical marketing,
and manufacturing resources than we do. Our primary competitors in the commercial
fleet sector include Lytx, Inc. (previously DriveCam, Inc.) and SmartDrive Systems.
*Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment.
DGLY's vs. Competition, Data
(Revenue and Income for Trailing 12 Months, in Millions of $, except Employees)
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