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Yandex n v   (YNDX)
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Price: $18.9400 $-1.38 -6.791%
Day's High: $24.05 Week Perf: -57.68 %
Day's Low: $ 17.83 30 Day Perf: -55.03 %
Volume (M): 28,271 52 Wk High: $ 87.11
Volume (M$): $ 535,460 52 Wk Avg: $64.06
Open: $23.94 52 Wk Low: $14.11



 Market Capitalization (Millions $) 6,864
 Shares Outstanding (Millions) 362
 Employees 7,445
 Revenues (TTM) (Millions $) 4,794
 Net Income (TTM) (Millions $) -197
 Cash Flow (TTM) (Millions $) -714
 Capital Exp. (TTM) (Millions $) 601

Yandex N V

Yandex is one of the largest internet companies in Europe, operating Russia’s most popular search engine and its most visited website. Yandex’s goal is to help consumers and businesses better navigate the online and offline worlds. Since 1997, Yandex has delivered world-class, geographically relevant search and locally tailored experiences on all digital platforms, based on innovative technologies. Additionally, we have developed market-leading on-demand transportation services, navigation products, and other mobile applications for millions of consumers across the globe.

Yandex is a technology company that builds intelligent products and services powered by machine learning. Our products and services are based on complex, unique technologies that are not easily replicated. Benefiting from Russia’s long-standing educational focus on mathematics and engineering, we have drawn upon the considerable local talent pool to create a leading technology company.

We derive substantially all of our revenues from online advertising. We enable advertisers to deliver targeted, cost-effective ads that are relevant to our users’ needs, interests and locations. We serve ads on our own search results and other Yandex webpages, as well as on thousands of third-party websites that make up our Yandex ad network. Through our ad network, we extend the audience reach of our advertisers and generate revenue for both our network partners and us. We offer a variety of ad formats to our advertisers, including performance-based, brand and video advertising formats across different platforms. Other revenue streams come from our e-commerce offerings, ride-sharing service, classifieds, and other initiatives, including music subscription and event tickets sales within our Media Services.

Our businesses are organized in the following operating segments:

Search and Portal, which includes all our services offered in Russia, Belarus and Kazakhstan, other than those described below;

E-commerce (including the Yandex.Market service, which we expect to form a joint venture with Sberbank in 2018, when the deal is closed);

Taxi (including the Yandex.Taxi service, which combined with Uber’s ride-sharing business in Russia and neighboring countries in February 2018, as well as Yandex.EATs, our food delivery business, which consists of FoodFox, acquired in December 2017, and Uber.EATs business, which will be contributed as a result of the transaction with Uber);

Classifieds (including Auto.ru, Yandex.Realty, Yandex.Jobs and Yandex.Travel); and

Experimental businesses, including:

Media Services (including KinoPoisk, Yandex.Music, Yandex.Afisha and Yandex.TV Program);

Yandex Data Factory;

Discovery Services (including Yandex Zen and Yandex Launcher); and

Search and Portal in Turkey.

Our experimental businesses aim to create new business models. Once an experimental business becomes sizable enough, justifies a new business model, and has good prospects for future development, we may decide to break it out from our Experiments and create a separate segment. Unsuccessful experiments may be shut down or reabsorbed by one of our other segments.

We offer a broad range of world-class, locally relevant search and information services that are free to our users and that enable them to find relevant information quickly and easily.

Yandex Search

Our search engine offers almost instantaneous access to the vast range of information available online. We utilize linguistics, mathematics, machine learning and AI to develop proprietary algorithms that efficiently extract, compile, systematize and present relevant information to users. Our organic search results are ranked by computer algorithms based exclusively on relevance, and we clearly segregate organic results from paid results to avoid confusing our users.

Yandex.Maps. Our Yandex.Maps provide high-quality, detailed maps of Russia and neighboring countries. We also provide a detailed map of Turkey and a map of the whole world. We offer our users panoramic views, public transportation routes, driving directions with voice controls and turn-by-turn navigation.

We use our technology and licenses to create and edit maps from raw data, including satellite images, GPS coordinates and live user feedback. Yandex.Maps is also available via application programming interfaces, or APIs, which allow developers to embed and use our interactive maps in third-party websites and applications, as well as to add extra layers of information—for example, to offer a map showing the location of a restaurant or a hotel.

We also offer Yandex.Navigator, our mobile application that provides turn-by-turn navigation, incorporates a voice input function, speed limit warnings, parking information, natural guidance features as reference points along a route, voice notifications for accidents, road works etc. It is one of Yandex’s most popular mobile apps in terms of usage.

Navigator is also one of the essential components of Yandex.Auto, our voice-activated in-car infotainment system, which offers Yandex’s best-in-class mapping and navigation, our music streaming, weather information and other services. We work with car manufacturers on equipping cars with Yandex.Auto. Yandex.Auto is already available in some models of Toyota and Honda on the Russian market.

The Yandex.Transport app provides users with real-time data on public transport in a number of Russian cities. It also operates in Helsinki and Tampere, Finland; Budapest, Hungary; Sydney and Brisbane, Australia; and Auckland, New Zealand.

Yandex Business Directory provides users with a comprehensive list of businesses, detailed information about them, as well as search option for services and goods.

Personal Services

Yandex.Mail. Yandex.Mail provides users with fast and easy access to their email.

Yandex.Disk is our cloud-based storage service that allows users to upload, store and share content online. Since late 2017 we have been providing unlimited storage space for the content uploaded through Yandex.Disk mobile app.

Yandex.News is the most visited online news aggregation service in Russia, providing a comprehensive media overview for our users. We aggregate and present local, national and international news. The selection of news is fully automated and editorial-free.

Yandex.Weather

Our Yandex.Weather service offers hyperlocal, real-time weather information based on our proprietary weather forecasting technology, Meteum. Powered by machine learning, it gives accurate forecasts for areas as local as individual neighborhoods across the world.

Yandex Browser

Our Yandex Browser is the second most popular browser on desktops and the most popular non-native browser on mobile platforms in Russia. Yandex Browser is committed to delivering high-quality user experiences and protecting web audiences. Yandex.Browser’s built-in Antishock technology blocks malicious and fraudulent advertising and its “Protect” technology offers comprehensive protection against the majority of online threats. For example, Yandex.Browser checks all downloaded files for viruses, warning users about dangerous websites, encrypting users’ passwords when using public Wi-Fi networks, and ensuring safe payments. Recently, we have introduced native ad blocking in the Russian version of Yandex Browser to enhance users’ browsing experience by filtering intrusive advertising.

The combined share of desktop and mobile searches processed through Yandex Browser in Russia reached 19.6% in February 2018, according to Yandex.Radar.

Yandex Search App

In 2017 we significantly upgraded our Yandex Search App by integrating Yandex’s must-have services into one app, including Search, Maps, News, Zen, Weather and many others. In October 2017 we enhanced our Search App with Alice, the first conversational voice assistant on the Russian market. In 2017 our Search App was the fastest growing search app on the Russian market. In December 2017 it became the third most downloaded app in Google Play in Russia.

Turbo pages

We launched Turbo pages in mid-2017. Turbo pages is a new format of displaying content on mobile devices, which loads several times faster than regular web pages and are optimized for smaller screens. Our Turbo pages are easier to implement compared to other similar products globally and offer monetization from Yandex out of the box. Turbo pages are available on Search, Zen and News.

Alice

In October 2017, we launched Alice, the first conversational intelligent assistant for the Russian market. Alice assists users with a wide array of information needs, such as factoid questions, weather forecasts, directions and currency exchange rates. Alice is not limited to predefined scenarios and includes a general chit-chat mode – a unique feature among intelligent assistants that has been enthusiastically embraced by millions of users. It also benefits from the near-human level of speech recognition accuracy (based on the Word Error Rate measurement) provided by the Yandex SpeechKit platform. As of today, Alice integrates many Yandex services such as Search, News, Weather, Music, Maps, and Taxi, and also includes over a dozen games. The external skills platform for Alice is currently in beta, and includes such skills as ordering from Papa John’s Pizza. Alice is available in Russian in the Yandex Search app and Yandex.Browser on iOS and Android, as well as with Yandex Browser on Windows.

Our Monetization and Advertiser Services

We offer a variety of ad formats to our advertisers, including performance-based, brand and video advertising formats.

Performance-based ads are principally targeted to a particular user query on our search engine result pages, and on search result pages of our partners, as well as to the content of a particular website or webpage being viewed, or to user behavior or characteristics. Such ads are clearly marked as paid advertising and are separate from our organic search results and non-advertising content.

Most of our revenues are generated from performance-based advertising, on a pay-per-click basis, with a smaller portion generated from brand advertising and video advertising, based on the number of impressions delivered. We actively monitor the ads we serve, both automatically and manually, in order to help ensure the relevance of the ads as well as compliance with applicable laws.

Yandex.Direct

Yandex.Direct is our auction-based advertising placement platform, which uses auction theory and relies on our distributed infrastructure to process millions of auctions every day. Yandex.Direct lets advertisers cost-effectively deliver relevant ads targeted at particular search queries or content on Yandex websites or third-party websites in the Yandex Advertising Network. Advertisers may use our automated tools, often with little or no assistance from us, to create performance-based ads, bid on keywords that are likely to trigger the display of their ads, and set total spending budgets. Yandex.Direct features an automated, online sign-up process that enables advertisers to create and quickly launch their advertising campaigns. Advertisers may also work with our sales staff to design and implement more specialized or sophisticated advertising campaigns. Recently we enhanced Yandex.Direct with an opportunity to place display ads right in the system. We also offer a Yandex.Direct mobile app to better facilitate advertisers’ access to our service to manage their advertising campaigns.

Performance-based ads on our desktop search engine results page (SERP) appear in one of several general categories: top placement, appearing above the organic search results and featuring up to four paid links on desktop and up to three paid links on mobile; and a southern block, which appears either below the organic search results or the right-hand block located to the right of the organic search results, featuring up to nine paid links in total on desktop and up to one paid link on mobile. In late 2017 we started to test the concept of Templates – our new ad placement formats tailored to a search query of a particular user. Templates allow users to dynamically enrich an advertisement with additional elements, such as quick links, contact information, working hours, merchants’ ratings, images and others. Subsequently we announced the change in our search engine results page layout. Instead of our typical ad placement blocks, paid links will be mixed with organic search links, while our algorithms will choose which format is more appropriate and efficient in each particular situation in order to provide a more personalized SERP. The advertisers will bid for the amount of traffic they want to purchase, instead of traditional bidding for a specific ad placement block. As previously, Yandex.Direct will continue to use a Vickrey-Clarke-Groves (VCG) auction to serve ads on our SERP.



   Company Address: Schiphol Boulevard 165 BG 1118
   Company Phone Number: 20-206-6970   Stock Exchange / Ticker: NASDAQ YNDX
   YNDX is expected to report next financial results on April 19, 2023.


   

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