True Drinks Holdings, Inc. was incorporated in the state of Nevada in January
2001 and is the holding company for True Drinks, Inc. (“True Drinks”),
a Delaware corporation formed on January 19, 2012 to create and commercialize
all-natural, vitamin-enhanced drinks. Our primary business is the development,
marketing, sale and distribution of our flagship product, AquaBall™ Naturally
Flavored Water, a vitamin-enhanced, naturally flavored water drink packaged
in our patented stacking spherical bottles. We distribute AquaBall™ nationally
through select retail channels, such as grocery stores, mass merchandisers,
drug stores, club stores and online. We also market and distribute Bazi®
All Natural Energy, a liquid nutritional supplement drink, through select retail
channels, online, and through our existing database of customers.
Our principal place of business is 18662 MacArthur Boulevard, Suite 110, Irvine,
California, 92612. Our telephone number is (949) 203-3500. Our corporate website
address is http://www.truedrinks.com. Our common stock, par value $0.001 (“Common
Stock”) is currently listed for quotation on the OTC Pink Marketplace
under the symbol “TRUU.”
We market and distribute products that move away from high sugar, high calorie
and nutritionally deficient beverages to healthful, natural alternatives. Our
mission is to bring integrity back to the beverage industry and that honesty
applies to every drop in every bottle. Our goal is to create and deliver beverages
for families that encourage improved health, while being clear about what our
products contain (and what they don’t).
Manufacturing
We use a limited number of third parties to supply and manufacture our products.
We have co-packing agreements with 7-Up Bottling in Modesto, California, Mountain
Pure in Palestine, Texas, and Adirondack Beverages in Scotia, New York to package
up to 4.0 million cases of AquaBallTM Naturally Flavored Water per year. Bazi®
has been manufactured by Arizona Packaging and Production since 2007.
Beginning in May 2016, all production of AquaBallTM will be completed by Niagara
Bottling, LLC pursuant to the terms and conditions of the Niagara Agreement,
as described under "Recent Developments" above. Niagara will handle
all aspects of production, including the procurement of all raw materials necessary
to produce AquaBallTM. In accordance with the terms of the Niagara Agreement,
True Drinks will pay Niagara for each case within 15 days of the shipment of
product to our customers.
Retail Distribution
For much of 2015, we utilized a direct-to-retailer distribution strategy to
key national accounts for sales of AquaBall™ Naturally Flavored Water,
including distribution to Sam’s Club, Rite-Aid, Harris Teeter Supermarkets,
Value Merchandisers, and stores under the Safeway, Inc. and The Kroger Company
brands nationwide. We also distributed AquaBall™ through regional distributors
throughout the United States, such as Drink King in New York City and Polar
Beverages in New England. Additionally, our licensing agreement with Disney
Consumer Products, Inc. and Marvel Entertainment allows us to work with Disney
and Marvel’s dedicated sales teams who, in turn, work with top retailers
to assist us with securing shelf-space for AquaBall™ and to accomplish
our long-term sales objectives.
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