Truecar Inc
Our Mission: We exist to be the most transparent brand in automotive, to serve
as a catalyst that dramatically improves the way people discover, buy and sell
cars.
We have established a diverse software ecosystem on a common technology infrastructure,
powered by proprietary data and analytics. Our company-branded platform is available
on our TrueCar website and mobile applications. In addition, we customize and
operate our platform on a co-branded basis for our many affinity group marketing
partners, including financial institutions like USAA, Chase and American Express,
membership-based organizations like Consumer Reports, AARP, Sams Club and AAA,
and employee buying programs for large enterprises such as IBM and Walmart.
We enable users to obtain market-based pricing data on new and used cars, and
to connect with our network of TrueCar Certified Dealers. We also allow automobile
manufacturers, known in the industry as OEMs, to connect with TrueCar users
during the purchase process and efficiently deliver targeted incentives to consumers.
We benefit consumers by providing information related to what others have paid
for a make, model and trim of car in their area and guaranteed savings off the
manufacturer’s suggested retail price, or MSRP, for that make, model and
trim, as well as, in most instances, price offers on actual vehicle inventory,
which we refer to as VIN-based offers, from our network of TrueCar Certified
Dealers. Guaranteed savings off MSRP are reflected in a Guaranteed Savings Certificate
which the consumer may then take to the dealer and apply toward the purchase
of the specified make, model and trim of car. VIN-based offers provide consumers
with price offers for specific vehicles from specific dealers. We benefit our
network of TrueCar Certified Dealers by enabling them to attract these informed,
in-market consumers in a cost-effective, accountable manner, which we believe
helps them to sell more cars profitably. We benefit OEMs by allowing them to
more effectively target their incentive spending at deep-in-market consumers
during their purchase process.
Our network of over 15,000 TrueCar Certified Dealers consists primarily of
new car franchises, representing all major makes of cars, as well as independent
dealers selling used vehicles. TrueCar Certified Dealers operate in all 50 states
and the District of Columbia.
Our subsidiary, ALG, Inc., provides forecasts and consulting services regarding
determination of the residual value of an automobile at given future points
in time. These residual values are used to underwrite automotive loans and leases
to determine payments by consumers. In addition, financial institutions use
this information to measure exposure and risk across loan, lease and fleet portfolios.
We also obtain automobile purchase data from a variety of sources and use this
data to provide consumers and dealers with highly accurate, geographically specific,
real-time pricing information.
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