Market Capitalization (Millions $) |
195 |
Shares
Outstanding (Millions) |
50 |
Employees |
- |
Revenues (TTM) (Millions $) |
169 |
Net Income (TTM) (Millions $) |
-203 |
Cash Flow (TTM) (Millions $) |
30 |
Capital Exp. (TTM) (Millions $) |
1 |
Iclick Interactive Asia Group Limited
We are Chinas top enterprise and marketing cloud Platform. In todays smart retail era, we provide a consumer complete lifecycle solution that solves our clients demands from traffic acquisition to customer relations management and business decision optimization backed by data analytics. With our intelligent data enterprise solutions and our industry-leading marketing solutions as our entry point, we help organizations improve customer retention and loyalty while increasing customer lifetime value.
Our marketing solutions serve as an integrated cross-channel gateway that provides marketers with innovative and cost-effective ways to optimize their online advertising efforts throughout their marketing cycle and achieve their branding and performance-based advertising goals. Our integrated data-driven marketing solutions help marketers engage and activate potential customers, monitor and measure the results of marketing campaigns, and create content catering to potential customers across different content distribution channels through both PC and mobile devices. Our marketing solutions appeal to marketers by offering omni-channel reach to the Chinese audience. We provide our clients with one-stop access to a wide variety of cross-channel content distribution opportunities, including those from leading online publishers in China. We work closely with our content distribution partners to facilitate innovative and effective audience engagement.
Leveraging our data analytics and experience and expertise in online marketing, we launched our SaaS-based enterprise solutions in May 2018. We keep enriching our data-driven enterprise solutions with technological innovation, and currently it is developed in the form of 'SaaS + X' model. This model is supported by (i) self-developed software or Tencent cloud and leverage Tencent's proprietary API connection and mini programs in Tencent's WeChat ecosystem, (ii) our operational services for enterprises' digitalization. Through the enterprise solutions, we are able to foster deeper relationship with clients beyond online marketing. As an increasing number of clients adopt our enterprise solutions, we expect to be able to continue to enhance the quantity, quality, and diversity of our data assets.
Leveraging our data analytics expertise and experience in online marketing, we have launched our enterprise solutions from May 2018 to help clients collect information from different consumer touchpoints, and integrate them into a single data management platform to drive sales and marketing decisions. Our enterprise solutions were initially established on WeChat, a widely used social platform in China that is owned and operated by Tencent Holdings Limited. We also further enrich and diversify our offering through self-developed software and provide operational services for digitalization on other third-party platforms, resulted in our 'SaaS+X' model.
The 'SaaS+X' component in our enterprise solutions include (i) data analytics SaaS tools and services; (ii) intelligent enterprise CRM SaaS tools and services; (iii) establishment and operation of client private domains; iv) smart retail tools and services. We continue to broaden our data sources, develop and upgrade SaaS modules and enhance the data functionality of these products so as to help clients better in business digitalization.
We collect data from a variety of channels, including through our proprietary tracking tools, from our marketers, publishers and ad exchanges when managing marketing campaigns, and to a lesser extent, from third-party strategic partners. We track data with our proprietary toolbars and software development kits installed on apps and websites. The data that we have tracked are complemented by, and blended with, marketing campaign performance data from marketers, publishers and ad exchanges. To a lesser extent, we collect data from selected third-party data partners, including major internet companies in China and financial institutions, through our data collaboration arrangement with them. Our data assets primarily include users' intent, interest, online transactional, social data and demographic data, as well as campaign performance data.
Company Address: 15/F Quarry Bay 0
Company Phone Number: 3700 9000 Stock Exchange / Ticker: NASDAQ ICLK
ICLK is expected to report next financial results on May 10, 2024. |
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