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WINN-DIXIE STORES, INC.  (WINN)
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    Sector  Consumer Non Cyclical    Industry Legacy
 


 

WINN-DIXIE STORES, INC.

Business Description


Winn-Dixie Stores, Inc. and its subsidiaries is a food and drug retailer operating in the southeastern United States and the Bahama Islands. We operate primarily under the “Winn-Dixie” and “Winn-Dixie Marketplace” banners. According to published reports, we are the eighth largest food retailer in the United States and one of the largest in the Southeast, based on revenues.

We offer national brands as well as our own private label products. These products are delivered through our distribution centers or directly from manufacturers and wholesalers.

Our merchandising strategy is to improve our perishable product offerings and merchandising programs, particularly in our delis and bakeries, and to enhance product assortment throughout the store by focusing on the specific needs of the customers in the neighborhood of each store. We are testing our efforts in this regard in our lead market of 92 stores in the Miami-Ft. Lauderdale DMA, as described below.

An important aspect of our merchandising efforts is our private label product line. We have developed a line of over 3,000 private label products. We are in the process of consolidating the number of brands under which these products are marketed to four primary names: Winn-Dixie Prestige, Winn-Dixie, Thrifty Maid and Chek. The Winn-Dixie Prestige line of products includes a limited number of specialty items such as premium ice creams. Our Winn-Dixie line of products includes dairy, pasta, cereal, snacks, and peanut butter, as well as other quality products. The Thrifty Maid line of products includes canned fruits and vegetables. The Chek line of products consists of carbonated beverages.

We use most forms of mass media and selected forms of highly targeted media for our retail advertising. We also incorporate major sponsorships into our marketing plan, such as the Jacksonville Jaguars, the Tampa Bay Buccaneers and the Super Bowl. Marketing campaigns are executed on both a regional and local basis and are often tailored to individual markets and customer demographics.


Competition


We generally compete based on location, product quality, service, price, convenience, product variety and store condition. The number and type of competitors vary by location and competitive position varies according to individual operating markets.

The supermarket industry is highly competitive and generally characterized by high inventory turnover and narrow profit margins. We compete directly with national, regional and local supermarket chains, and independent supermarkets. We also compete with supercenters and other non-traditional grocery retailers such as dollar discount stores, drug stores, convenience stores, warehouse club stores and conventional department stores. Beyond grocery retailers, we also face competition from restaurants and fast food chains due to the increasing trend of consumers purchasing and consuming food away from home.

   

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