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Membership Collective Group Inc.  (MCG)
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    Sector  Services    Industry Hotels & Tourism
   Industry Hotels & Tourism
   Sector  Services

Membership Collective Group Inc.

Business Description


The Membership Collective Group ("MCG") is a worldwide membership platform that links a dynamic, varied group of members from all over the world through real and digital locations. These members utilize the MCG platform to connect, create, have fun, and make a good difference while working and socializing.
We began in 1995 with the inauguration of the first Soho House in London's Soho neighborhood, and we are now the only private membership platform with a global presence. We have considerably increased our membership expertise and varied our offerings—both physically and digitally—over the previous 26 years. We have approximately 155,800 members (including over 122,800 Soho House members) that connect with MCG across our worldwide portfolio of 33 brands as of January 2, 2022.
The central pillar of MCG is Soho House, which drives the majority of our membership and revenue today. Since the opening of our first House in London in 1995, we have successfully identified the demand for a premium membership offering that caters to a progressive, creative and diverse global audience. Today, we believe our membership offering, consistently high standards of service, and our global footprint remain unparalleled. A Soho House membership offers access to a network of distinctive and carefully curated Houses, across North America, the United Kingdom, Europe and Asia, which serve as the cornerstone of our member experience. We enhance our member experience through our digital channels, including the SH.APP and our website. Our vision for the SH.APP has always been for it to be like having a House in your pocket. It’s our destination for members to make bookings and payments, to connect with each other and access engaging video content and podcasts — made for our members, by our members. Annually, we host thousands of physical and digital member events worldwide, spanning film, fashion, art, food and drink, well-being, work and music—and help our members forge connections with each other to bring them closer together.
Our membership expertise, honed through the growth of Soho House, has led to our evolution into the Membership Collective Group, a home to numerous memberships including Cities Without Houses, Soho Works, Soho Friends, Soho House Digital, SOHO HOME+ and Ned’s Club. By designing, curating and growing our membership offering, our membership platform can respond to shifting lifestyle trends and the evolution of our members’ needs. Our memberships work together, allowing us to reach new audiences with a set of interconnected offerings.



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