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Lorillard, Inc.  (LO)
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    Sector • Consumer Non Cyclical    Industry • Tobacco
   Industry • Tobacco
   Sector • Consumer Non Cyclical

Lorillard, Inc.

Business Description


Lorillard is the third largest manufacturer of cigarettes in the United States. Founded in 1760, Lorillard is the oldest continuously operating tobacco company in the United States. Newport, our flagship menthol flavored premium cigarette brand, is the top selling menthol and second largest selling cigarette brand overall in the United States. In addition to the Newport brand, our product line has five additional brand families marketed under the Kent, True, Maverick, Old Gold and Max brand names. These six brands include 44 different product offerings which vary in price, taste, flavor, length and packaging.



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