Consumer Batteries
We market and sell a full line of alkaline batteries to both retail and industrial
customers. Our alkaline batteries are marketed and sold primarily under the
Rayovac and VARTA brands. We also manufacture alkaline batteries for third parties
who sell the batteries under their own private labels. Our zinc carbon batteries
are also marketed and sold primarily under the Rayovac and VARTA brands and
are designed for low and medium drain battery powered devices. We also sell
Nickel Metal Hydride (NiMH) rechargeable batteries and a variety of battery
chargers under the Rayovac and VARTA brands. Recently, Rayovac introduced its
highest performing alkaline battery, FUSION. Rayovac’s FUSION features
a slim seal technology and optimized chemistry.
We believe that we are currently the largest worldwide marketer and distributor
of hearing aid batteries. We sell our hearing aid batteries through retail trade
channels and directly to professional audiologists under several brand names
and private labels, including Beltone, Miracle Ear and Starkey. Our other specialty
battery products include camera batteries, lithium batteries, silver oxide batteries,
keyless entry batteries and coin cells for use in watches, cameras, calculators,
communications equipment, medical instruments and on the go chargers.
We also offer a broad line of battery-powered, portable lighting products, including
flashlights and lanterns for both retail and industrial markets. We sell our
portable lighting products under the Rayovac and VARTA brand names, under other
proprietary brand names and pursuant to licensing arrangements with third parties.
Recently, Rayovac introduced an outdoor portable charging line including the
RescuerTM, the AdventurerTM and the rechargeable Power Pack duo, consisting
of the DayTripperTM and WeekenderTM Power Packs. The featured portable chargers
were designed for the outdoor enthusiast. Rayovac’s flagship chargers
were named International CES Innovations 2014 Design and Engineering Award Honorees.
Small Appliances
We market and sell a broad range of products in the branded small household
appliances category under the George Foreman, Black & Decker, Russell Hobbs,
Juiceman and Breadman brands, including grills, bread makers, sandwich makers,
kettles, toaster ovens, toasters, blenders, juicers, can openers, coffee grinders,
coffeemakers, electric knives, deep fryers, food choppers, food processors,
hand mixers, rice cookers and steamers. We also market small home product appliances,
including hand-held irons, vacuum cleaners, air purifiers, clothes shavers and
heaters, primarily under the Black & Decker and Russell Hobbs brands.
The Black and Decker brand debuted a new look in 2014 and continues to release
new lines of products to meet customer needs. These items include FusionBlade
Technology blenders, a variety of coffee makers, choppers and a new category
for the brand, slow cookers. Black and Decker also premiered its 5 Minute Pizza
Oven and Snack Maker, which cooks frozen or fresh pizzas, frozen snacks, baked
goods and more. Additionally, the George Foreman brand continues to introduce
new grilling systems, including its Evolve Grill System that comes with advanced
ceramic and accessory plates such as baking dishes and muffin pans, the Camp
& Tailgate Propane Grill, the Dual Surface Friddle + Grill, and the Grill
& Broil which broils and top melts. The George Foreman iConnect Platform,
a platform of smart device connected products, has also been introduced.
Pet Supplies
In the pet supplies product category we market and sell a variety of leading
branded pet supplies for fish, dogs, cats, birds and other small domestic animals.
We have a broad line of consumer and commercial aquatics products, including
integrated aquarium kits, stand-alone tanks and stands, filtration systems,
heaters, pumps, and other equipment, fish food and water treatment products.
Our largest aquatics brands are Tetra, Marineland, Whisper, Jungle and Instant
Ocean. We also sell a variety of specialty pet products, including dog and cat
treats, small animal food and treats, clean up and training aid products, health
and grooming aids, bedding products, and consumable accessories including privacy
tents, litter carpets, crystal litter cartridges, charcoal filters, corn-based
litter and replaceable waste receptacles. Our largest specialty pet brands include
FURminator, 8-in-1, Dingo, Nature’s Miracle, Wild Harvest and Littermaid.
On December 31, 2014, we completed the acquisition of Procter & Gamble’s
European pet food business, consisting of the complementary IAMS and Eukanuba
premium brands for dogs and cats, which are in an adjacent category to our global
pet business. The acquired business provides access to the growing European
dog and cat food market. Eukanuba, a premium brand in the pet specialty channel,
is a popular brand with breeders and veterinarians in Europe. IAMS, a premium
brand with broad consumer appeal, has a leadership share of the premium dry
dog food market in the United Kingdom primarily through the food and mass merchandiser
channel with opportunities to grow further across Europe. IAMS is positioned
for consumers who treat their pets as family members and view the food they
feed their pets as a way to make them happy.
We acquired privately owned Salix Animal Health, a vertically integrated producer
and distributor of premium, natural rawhide dog chews, treats and snacks, offering
a comprehensive line of chews made from beef hides, pork, chicken, beef and
other various proteins. Branded and private label products are sold to mass
merchandisers, grocery stores, pet specialty stores and warehouse clubs. Its
two flagship brands are Healthy-Hide that is marketed across the Good’n’Fun,
Good’n’Fit, and Good’n’Tasty family of brands, and Digest-eeze.
With a flexible supply chain, including multiple manufacturing plants in Ecuador,
Mexico and two in Colombia, Salix will provide the Pet Supplies segment with
increased optionality for a low-cost global rawhide production and supply; and
expand our strong Dingo dog treats business with complementary product offerings.
Personal Care Products
Our personal care products, marketed and sold under the Remington brand name,
include hand-held dryers, curling irons, straightening irons, brush irons, hair
setters, facial brushes, skin appliances, electric toothbrushes and hair accessories.
We market and sell a broad line of electric shaving and grooming products under
the Remington brand name, including men’s rotary and foil shavers, beard
and mustache trimmers, body, nose and ear trimmers, women’s shavers, haircut
kits and intense pulsed light hair removal systems. Recently, we introduced
the Remington SmartEdge Foil Shaver. This shaving system combines the closeness
of a foil and mobility of a rotary to create ActiveHybrid technology. Additionally,
our Remington brand introduced other new personal care products such as the
HyperFlex rotary shaver, Vacuum Beard and Grooming kit and Virtually Indestructible
Hair Clipper.
Home and Garden Products
In the home, lawn and garden products category, we currently sell and market
a variety of leading insect and weed control products, including household insecticides,
insect repellents, and lawn insect and weed control solutions. We offer a broad
array of household pest control solutions such as spider and scorpion killers;
roach and ant killers; flying insect killers; insect foggers; wasp and hornet
killers; bedbug, flea and tick control products; and roach and ant baits. We
also offer powerful rodent traps and rodenticides with discreet designs that
are easy to refill and reuse. Our largest brands in the household insect control
and rodenticide category are Hot Shot and Black Flag. Recently we introduced
our novel, award-winning Black Flag Refillable Rat Bait Station, a reusable
rodenticide product that is easy to refill.
Auto Care Products
We completed the acquisition of AAG, a consumer products company consisting
primarily of Armor All and STP products, two of the most recognizable brands
in the automotive aftermarket appearance products and performance chemicals
categories, respectively; and the A/C Pro Brand of do-it-yourself automotive
air conditioner recharge products.