What are Saleen Automotive Inc's Business Segments?
High Performance Cars: We are an OEM of customized American sports cars, building
them into Saleen-branded performance vehicles through a transformational process
in which every part we incorporate into the vehicle is designed, engineered, tooled,
tested, manufactured and certified by us or under our control for the entire vehicle.
We are currently converting Ford Mustangs, Chevrolet Camaros and Dodge Challengers.
The current product line of high performance vehicles includes the Saleen 570
Challenger, the Saleen 302 Mustang and the Saleen 620 Camaro, which are offered
as three different models – White, Yellow and Black Labels. We also produce
a line of Heritage Collection Cars which are modern Saleen High Performance vehicles
designed as replicas of past iconic race cars from the SCAA Trans-Am Racing lineage.
In early 2015, we released an update to our Saleen Mustang product line in response
to the 2015 Ford Mustang new model.
Performance Parts: We manufacture and distribute specialty automotive aftermarket
parts and accessories designed for and used in our current and past high performance
vehicles to our base of loyal Saleen automotive enthusiasts in the U.S. and overseas.
Additionally, many of these parts and accessories are marketed and sold to the
owners of Ford Mustangs, Chevrolet Camaros and Dodge Challengers.
Saleen GTX: During our fiscal year ended March 31, 2015, we designed, engineered,
tooled, tested, and manufactured performance improvement parts designed to incorporate
and enhance the performance and design of an existing Tesla Model S car. The Saleen
GTX design is our first effort in enhancing and modifying the design of an existing
electric vehicle. Similar to our Saleen line of high performance vehicles, our
design improved the level of performance of the Tesla Model S car primarily through
aerodynamics, body and suspension changes incorporated into an existing Tesla
Model S. We take existing customer owned Tesla Model S vehicles and enhance their
vehicle with Saleen proprietary designed and manufactured product enhancements.
We also sell our designed Saleen GTX parts as aftermarket parts.
American Supercars: We are currently designing an American supercar that we anticipate
would be manufactured and sold through our Supercars division and our retail stores.
The term supercar describes an expensive (approximately $250,000 or more), limited
production, fast or powerful (capable of reaching speeds in excess of 180 miles
per hour) sports car with a centrally located engine. There are supercar models
built by foreign manufacturers including Lamborghini and Ferrari.
Retail Distribution Outlets: While we presently do not have any retail stores
in operation, we intend to open a network of retail branded stores that will become
a primary sales channel for our high performance vehicles, supercars and aftermarket
parts and accessories. The concept of this store is based on a location inside
a major retail mall whereby customers can see floor models of our vehicles and
purchase parts and accessories. Customers interested in purchasing a vehicle may
arrange to test drive vehicles that will be parked nearby. A buyer of our cars
will meet with a sales representative to custom select the vehicle model, colors,
upgrades, and place the order. Saleen apparel, presently sold online, is branded
under the Saleen Lifestyle, Saleen Performance, Saleen Racing and Heritage marquees.
We intend to operate these stores in high traffic malls in major cities where
Saleen has a customer base, such as Orange County, Los Angeles, San Jose, Miami
and other locations.
Motorsports & Engineering Services: We provide contract design, engineering
and product development services, which have included working with major Hollywood
movie producers where we developed and manufactured working replicas of high performance
vehicles and racing “supercars” featured in such films as “Need
for Speed” and “Bullet”. During the year ended March 31, 2015,
we did not have any contracts for our design, engineering or product development
services.
Battery Electric Vehicles: We plan to develop a line of electric battery electric
vehicles (or BEVs) for commercial and consumer oriented applications, utilizing
the same mass-customization process used with our high performance vehicles and
existing facilities to overlay the BEV design on selected new OEM automobile chassis
designed for internal combustion engines. Our business strategy in this BEV market
is to utilize certain models of Ford, Chevrolet or Dodge vehicles that are mass
produced as the base chassis’ of the vehicles that we will convert into
BEV’s by installing electric drive systems. Due to our current funding constraints,
we do not plan to start the development of this product until we are able to raise
additional funding from debt or equity sources. The factors that we may consider
in determining whether to pursue this product line are (1) commercial price point
for the electric vehicle, (2) range of the vehicle, (3) market opportunity for
the product line, (4) costs of developing a sales distribution network, (5) market
size and growth potential and (6) profitability of the product line. Once we have
completed our product development and testing process, we will further consider
what steps we will take, budget we will require, and funding we will pursue to
develop our battery electric vehicle business. There is no guarantee that we will
have sufficient funds to develop our battery electric vehicle business line.
|