What are Potbelly's Business Segments?
Potbelly Corporation offers a wide range of segments, products, and services to its customers. The company is primarily engaged in the business of operating Potbelly Sandwich Works stores, specializing in the provision of fresh, made-to-order sandwiches, salads, and soups.
Segments:
Potbelly Corporation operates through two business segments:
1. Company Operated Stores - This segment comprises the company's owned and operated stores across various locations. Potbelly operates more than 400 stores across the US and internationally, primarily franchised.
2. Franchise Operations e This segment comprises the franchise fees and royalties earned from the franchisees operating under the Potbelly Sandwich Works brand. The company has successfully expanded its footprint through franchisee partnerships.
Products:
In terms of the products it offers, Potbelly specializes in different types of sandwiches, salads, and soups. The sandwiches are made-to-order and come in different styles including thin-cut bread, multigrain bread, classic Italian bread, and many more. They also offer vegetarian and gluten-free options.
In addition, Potbelly also offers a variety of salads. These salads are made with fresh ingredients and are prepared on-site. Customers can choose from a variety of dressings, toppings, and proteins.
Services:
Potbellyes services include in-store dining (where available) and delivery options. The in-store experience is designed to be casual and welcoming, with live music performances from local artists on the interior. Specifically, the company provides a hassle-free, easy-to-use delivery service through its partnership with DoorDash, Grubhub, Postmates, and UberEats.
Potbelly also has catering services which offer boxed lunches, salads and freshly brewed iced tea, and can easily be filled out online. The catering menu includes sandwiches ranging from classic turkey and ham to meatball and BBQ pork varieties.
In summary, Potbelly Corporation provides a diverse range of products and services to its customers, with a significant emphasis on high-quality sandwiches, salads, and soups. The company aims to provide an enjoyable and welcoming experience to its customers through its excellent in-store service and delivery options.
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